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Digital ad fraud-the next big organised crime?

By abhinn@exchange4media.com | May 29, 2017

The need for transparency and protection for online advertising has never been more important than it is now

Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Header buying, programmatic direct – key programmatic trends for 2017, say experts

By content@exchange4media.com | Jan 13, 2017

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

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