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#StarPlusDopahar trends on Twitter; garners 1.3k tweets

By content@exchange4media.com | Apr 04, 2017

Star Plus’ new property created quite a buzz on Twitter after its launch on April 3

Tamil Nadu politics trends on social media with #Sasikala generating 27.31k mentions in few hours

By content@exchange4media.com | Feb 15, 2017

Tamil Nadu politics trends on social media after AIADMK general secretary VK Sasikala getting convicted by Supreme Court in a 21-year-old disproportionate assets case under #sasikala

#RepublicTV garners netizen support; goes social for recruitment, building viewership base

By guestcolumn@exchange4media.com | Feb 08, 2017

Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel

2017 Union Budget buzz: 88k tweets and 1690 FB conversations

By content@exchange4media.com | Feb 02, 2017

The 2017 Union Budget presented by Finance Minister Arun Jaitley was trending on social media, generating 88k tweets and 1690 conversations on Facebook, as mapped by research firm Meltwater

Innovative ad campaigns riding on the back of demonetisation

By guestcolumn@exchange4media.com | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

55.71 per cent people favour demonetisation move across social media channels: Meltwater report

By content@exchange4media.com | Nov 23, 2016

Media intelligence company Meltwater assessed the sentiments across sectors which appear to have been affected most by demonetisation where real sector had the maximum share of voice

On November 9, Donald Trump garnered 216.46K conversations as against Clinton's 22.59K: Meltwater

By content@exchange4media.com | Nov 11, 2016

On November 9, the US elections generated 216.46K conversations on social media (predominantly Twitter) for Trump while Clinton managed a meagre 22.59K in India as tracked by research firm Meltwater with tweets favouring Trump

Trump gets 484.66K conversations as against Clinton's 95.60K on social media in India: Meltwater

By content@exchange4media.com | Nov 09, 2016

Meltwater mapped conversations in India across social media platform on the most divisive US elections where Donald Trump has generated 484.66K conversations while Hillary Clinton got 95.60K conversations

Snapdeal emerges most aggressive TV advertiser among Top 3 e-commerce players: Silverpush report

By content@exchange4media.com | Nov 04, 2016

According to research firm SilverPush, Snapdeal captured 40.5 per cent of TV screen time, while Amazon and Flipkart had 33 per cent and 25 per cent of the share respectively during the festive shopping period

Has Amazon lost the social media battle to Flipkart and Snapdeal?

By content@exchange4media.com | Nov 03, 2016

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal