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Innovative ad campaigns riding on the back of demonetisation

By guestcolumn@exchange4media.com | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

55.71 per cent people favour demonetisation move across social media channels: Meltwater report

By content@exchange4media.com | Nov 23, 2016

Media intelligence company Meltwater assessed the sentiments across sectors which appear to have been affected most by demonetisation where real sector had the maximum share of voice

On November 9, Donald Trump garnered 216.46K conversations as against Clinton's 22.59K: Meltwater

By content@exchange4media.com | Nov 11, 2016

On November 9, the US elections generated 216.46K conversations on social media (predominantly Twitter) for Trump while Clinton managed a meagre 22.59K in India as tracked by research firm Meltwater with tweets favouring Trump

Trump gets 484.66K conversations as against Clinton's 95.60K on social media in India: Meltwater

By content@exchange4media.com | Nov 09, 2016

Meltwater mapped conversations in India across social media platform on the most divisive US elections where Donald Trump has generated 484.66K conversations while Hillary Clinton got 95.60K conversations

Snapdeal emerges most aggressive TV advertiser among Top 3 e-commerce players: Silverpush report

By content@exchange4media.com | Nov 04, 2016

According to research firm SilverPush, Snapdeal captured 40.5 per cent of TV screen time, while Amazon and Flipkart had 33 per cent and 25 per cent of the share respectively during the festive shopping period

Has Amazon lost the social media battle to Flipkart and Snapdeal?

By content@exchange4media.com | Nov 03, 2016

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal

Tepid response to Bigg Boss 10's launch episode with 5.8 mn impressions: BARC

By content@exchange4media.com | Nov 01, 2016

According to the data released by BARC India for Week 42 (October 15-31), the launch episode garnered 5.8 million impressions and its average impressions for the week were just 3.8 million impressions

Trailers of Kaabil, Kahaani 2 and Rock On 2 keep social media abuzz

By content@exchange4media.com | Oct 27, 2016

Bollywood brings in Diwali with trailers of three big movies including ‘Rock On 2’, ‘Kahaani 2’ and ‘Kaabil.’ Media monitoring agency Meltwater captures the conversations created on social media around them

Aamir Khan's Dangal trailer views at 6 million+ and counting in less than 24 hours

By content@exchange4media.com | Oct 21, 2016

The first trailer of the much-hyped Aamir Khan starrer Dangal has already garnered in excess of 6 million views on YouTube with the a majorly positive sentiment on social media within 24 hours of its release

#PMSpeaksToArnab breaks Twitter records; sees potential reach of 304 million

By content@exchange4media.com | Jun 29, 2016

The Prime Minister's interview with Times Now's Arnab Goswami has set a new record for conversations taking place on Twitter during a live news TV interview. Total conversations during the live interview peaked at 250,000 total tweets, of which 170,000 conversations were recorded in a short span of six hours

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