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Big brands down south welcome Onam with inimitable campaigns

By guestcolumn@exchange4media.com | Aug 18, 2017

Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By guestcolumn@exchange4media.com | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Impact PR appoints Prabhat Bhattacharya as COO

By content@exchange4media.com | Aug 18, 2017

The role of the Chief Operating Officer has been created with the aim to link the corporate reputation chain

Indigo 91.9 pays tribute to the National Anthem with exclusive A Capella rendition

By content@exchange4media.com | Aug 18, 2017

An exclusive series honouring the finest brands and the people behind them was also showcased

Langoor wins Tata Sky's digital creative mandate

By content@exchange4media.com | Aug 18, 2017

Langoor is tasked with creating affinity for the brand on digital with content assets and platforms

Neutrality is the biggest lie in Indian and global media: Arnab Goswami

By editor@exchange4media.com | Aug 18, 2017

For Arnab Goswami, Managing Director, Republic TV, it is impossible for one to be neutral, he believes that everybody is biased

OOH sector hoping for festive cheer

By abhinn@exchange4media.com | Aug 18, 2017

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Pace of development is a challenge for IMAX in India: John Shreiner, Sr. VP, IMAX

By guestcolumn@exchange4media.com | Aug 18, 2017

Shreiner, Sr. Vice President, IMAX, on the brand’s slow growth in India, focus areas and the upcoming screenings of Marvel Inhumans

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By content@exchange4media.com | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

Vizeum wins media mandate for Bauli India

By content@exchange4media.com | Aug 18, 2017

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency pitch

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