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I fear that ad industry's growth may end at around 5% this year: Anita Nayyar

By guestcolumn@exchange4media.com | Sep 22, 2017

The CEO of Havas Media group, India and South Asia, believes that a crunched festive season, GST and demonetisation have resulted in a triple whammy for media agencies

#ARM Worldwide partners with HubSpot

By content@exchange4media.com | Sep 21, 2017

To offer inbound marketing services with 50 certified professionals

You can't be a good marketer without love for data: Meera Iyer, Head of Marketing, Bigbasket

By guestcolumn@exchange4media.com | Sep 21, 2017

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey

Guest Column: The 6 critical dimensions of Digital Advertising: Malik Gilani, Esar Media and Advertising

By guestcolumn@exchange4media.com | Sep 20, 2017

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

Average online sales increase by 140% pre-Diwali: Criteo Survey

By content@exchange4media.com | Sep 19, 2017

Up to 66% increase in share of mobile sales was seen during the season

Pro-Kabaddi 5 witnessed 59% spike in viewership: SilverPush Report

By content@exchange4media.com | Sep 19, 2017

SilverPush has released the ‘TV Advertising Mapping Report’ for the Pro Kabaddi League 2017 which highlights key insights based on the data captured and analysed during PKL on Indian TV channels

Will Indian brands get a voice?

By guestcolumn@exchange4media.com | Sep 19, 2017

Experts herald that voice AI could be the next frontier in brand marketing

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

By guestcolumn@exchange4media.com | Sep 18, 2017

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countries

Agencies that are well-embedded in the digital system are poised to grow: Saurabh Kumar, Director - Envigo Digital

By guestcolumn@exchange4media.com | Sep 15, 2017

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

How AdRBT format gains share of wallet with 70 mn reach and 500 mn impressions monthly

By content@exchange4media.com | Sep 14, 2017

With multiple implementations of this service worldwide, AdVoice has become a mobile audio ad network with the largest consumer reach in AdRBT format through its tie-ups with mobile network operators (MNOs) such as Airtel