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Ogilvy India restructures for new Integrated Creative Leadership

By content@exchange4media.com | Jul 14, 2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

As Zoozoo Man Rajiv Rao moves on from Ogilvy, Piyush Pandey writes heartfelt letter

By content@exchange4media.com | Jul 13, 2017

Though Rajiv Rao is moving on to filmmaking he will continue as Ogilvy India’s National Creative Leader till Sonal Dabral takes over

Circus Elephants creates new ad campaign for FreshMenu.com

By content@exchange4media.com | Jul 12, 2017

The campaign focuses on the joy of group eating and a range of global cuisine offered by the brand

Cannes Lions 2017: O&M India wins Outdoor Lions Gold for Savlon Healthy Hands; 'Proud of my team, client,' says Piyush Pandey

By srabana@exchange4media.com | Jun 20, 2017

McCann Worldgroup India wins a Silver. A total of 110 winners were announced in this category. India had 13 shortlisted entries.

Smartron partners with Eros Now to provide seamless entertainment content

By content@exchange4media.com | Jun 14, 2017

Offers highly intelligent and customised entertainment experience based on TronX machine learnings

Eros Now announces strategic partnership with Sachin Tendulkar-backed Smartron

By content@exchange4media.com | Jun 10, 2017

All Smartron smartphones will now be available with the Eros Now app pre-installed

ASCI upholds complaints against ads by Bharti Airtel, Frankfinn Aviation Services and more

By content@exchange4media.com | Jun 06, 2017

Majority of the 214 ads belong to Healthcare, Education and Food & Beverages categories

MTR Foods launches 3 Minute Breakfast Campaign

By content@exchange4media.com | May 27, 2017

With TVCs and digital campaigns, the company hopes to create a new breakfast routine for time-strapped young professionals

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By content@exchange4media.com | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Parag Milk Foods diversifies into fruit juice drink segment with ‘Slurp’

By content@exchange4media.com | May 06, 2017

Fruit juices are a fast-growing category and mango flavour contributes the largest share, says Devendra Shah, Chairman, Parag Milk Foods