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Digital has a 'reach ceiling' and is most effective supporting TV: Warc Toolkit 2017

By content@exchange4media.com | Feb 09, 2017

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

Publicis Groupe launches start-up fund 'Publicis90'

By content@exchange4media.com | Jan 20, 2016

The organisation has chosen to celebrate its 90th anniversary by providing mentoring, support and funding to 90 entrepreneurial projects in the digital field

Crosshairs Communication wins social media duties of Oysters Beach, Spunk, Cherubs and Les Petits

By content@exchange4media.com | May 30, 2015

The public relations and social media agency will cover brands’ digital influence, customer engagement, reputation management, blogger relations and strategic media management

IMPACT One on One: Havas' Yannick Bolloré in conversation with Vir Sanghvi on 11th March

By content@exchange4media.com | Feb 27, 2015

The topic of conversation between the two legends will be ‘The Future Talks'

Zee TV unveils new brand identity and logo

By content@exchange4media.com | Dec 15, 2014

Zee TV's new brand slogan 'Har Lamha Nayi Ummeed' attempts to capture the beauty of re-discovering a new ray of hope with every moment of life

Discovery India revamps Turbo with new content and identity

By content@exchange4media.com | Nov 28, 2014

Discovery has transformed Turbo into a Premium English Entertainment Channel for Men, expanding its content offering to reflect the passions, desires & interests of the aspirational male audience

Lenovo rejigs national consumer distribution structure for focused growth

By content@exchange4media.com | Aug 16, 2014

The new structure will align each of the T1 distributors with Lenovo's four distinct verticals and develop a best-in-class partner system for the company in India

Sam Balsara, Rajiv Rao, Sukrit Himanshu Singh in second list of Cannes Lions juries

By content@exchange4media.com | Mar 18, 2014

Madison's Sam Balsara is part of Media Jury. O&M's Rajiv Rao is part of the Film Jury. Encompass Events' Sukrit Himanshu Singh is part of Promo &Activation Jury

L'Officiel India to reposition under MaXposure Media Group

By abid.hasan@exchange4media.com | Jun 14, 2013

The magazine will feature 45 per cent international content. There are also plans to extend the ‘L’Officiel’ brand to the digital platform to enhance its brand equity

Guest Article: Murdoch contrite. Will this end tabloid terrorism?

By editor@exchange4media.com | Jul 28, 2011

Faced by questioning by the British Parliament, media mogul all Rupert Murdoch could do was claim ignorance of the NOTW phone hacking and say “People I trusted let me down and betrayed the company”. But Cyril Pereira, Co-Chairman, Asian Publishing Convention, finds this incredulous...