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Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice

By content@exchange4media.com | Apr 25, 2017

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

Sunil Buch elevated to CEO, ZEE LIVE & ZEE Talent

By priyanka.mehra@exchange4media.com | Apr 25, 2017

He will also oversee Corporate Brand & Communications

2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By content@exchange4media.com | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Arun Viswanath appointed ECD, Percept/H

By content@exchange4media.com | Apr 06, 2017

Viswanath’s mandate is to up the ante in Pune, a key market for Percept One

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By content@exchange4media.com | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

BBDO India appoints Debjoyti Dutta as EVP & Chief Integration Officer for Mumbai office

By content@exchange4media.com | Mar 30, 2017

Dutta will be responsible for both multinational accounts and business growth

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By content@exchange4media.com | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Leo Burnett Orchard reveals its vibrant new identity, logo

By content@exchange4media.com | Mar 03, 2017

Nothing would have summed up who we stand for better than building blocks: Mahuya Chaturvedi, COO, Leo Burnett Orchard

Medulla ropes in mainline advertising talent to up creative and planning benchmarks in healthcare advertising

By content@exchange4media.com | Mar 02, 2017

Joining Medulla are three key people. Subash Franklin from DDB Mudra joins as Sr. Director Consumer Healthcare while Ritu Sinha and Abhinay Patil join as Creative Directors

Amazon Prime Video redefines 'India Ka Naya Primetime'

By content@exchange4media.com | Feb 18, 2017

Created by Leo Burnett India, the new campaign breaks previously held ideas of traditional entertainment consumption