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More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By guestcolumn@exchange4media.com | Jul 25, 2017

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

By guestcolumn@exchange4media.com | Jul 21, 2017

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Social Kinnect launches in-house production unit, Kinnect Productions

By content@exchange4media.com | Jul 21, 2017

Kinnect Productions will be headed by Shiibu Tholat as EP

Indigo Consulting brings Jose Leon on board as President

By content@exchange4media.com | Jul 18, 2017

Leon to lead the agency’s Digital Design and Build vertical

Publicis Communications launches Arc Worldwide in India

By content@exchange4media.com | Jul 11, 2017

Arc Worldwide, Publicis Groupe’s brand activation and experiential shopper agency, will work closely with all Publicis Communications India agencies – The Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup

Cannes Lions 2017: Some celebrated campaigns

By content@exchange4media.com | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By guestcolumn@exchange4media.com | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

How we CANNED it!

By srabana@exchange4media.com | Jun 27, 2017

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives

Cannes Lions 2017: 2 Golds, 2 Silvers & 3 Bronzes on Day 6 take India's metal tally to 39

By content@exchange4media.com | Jun 24, 2017

India broke its 2013 record of 33 metals, making 2017 the country’s best performance to date

Cannes Lions 2017: BBDO India and Leo Burnett strike Gold in Creative Effectiveness; two Silvers for BBDO India and O&M add to tally

By editor@exchange4media.com | Jun 24, 2017

The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma

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