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Are Indian advertisers ready to combat Methbot?

By abhinn@exchange4media.com | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

ITC's Karan Kumar to join Fabindia as Head of Brand and Marketing

By priyanka.mehra@exchange4media.com | Jan 16, 2017

Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business

iGenero bags the digital mandate of Anupam

By content@exchange4media.com | Jan 11, 2017

In the last seven years, iGenero has had more than 200 clients across the globe

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

By content@exchange4media.com | Jan 11, 2017

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

BTVi, Reuters bring together 12-part series on renowned entrepreneurs

By content@exchange4media.com | Jan 05, 2017

The show starts on January 7, and will be aired every Saturday 10 pm on BTVi.

Karan Bajwa named Managing Director, IBM India

By content@exchange4media.com | Jan 05, 2017

Bajwa succeeds Vanitha Narayanan, who is appointed as Chairman, IBM India

Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle

By guestcolumn@exchange4media.com | Jan 02, 2017

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

Zee Entertainment launches celebrity chat show 'Starry Nights'

By content@exchange4media.com | Jan 02, 2017

Hosted by noted trade analyst Komal Nahta, the show will cater to international audiences exclusively

Karan Kumar to move on from ITC as Head of Marketing Lifestyle Retailing Business Division

By priyanka.mehra@exchange4media.com | Dec 28, 2016

Kumar was elevated to his current role in September last year. His next destination is not known at the moment.

Ranjana Jetley Pocha turns entrepreneur; launches new venture – Reputage Consulting

By content@exchange4media.com | Dec 28, 2016

Along with her partners, Karan Thakur, Mandira Lalvani and Sheetal Sharma – all with a rich background in media, Reputage Consulting specializes in building brands, enhancing reputation and strengthening communication especially through social media by creating substantial content which aides in creating strong character of the firm

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