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Former KPMG executive Aman Abbas launches specialist communications firm, Commwiser

By content@exchange4media.com | Jul 25, 2017

Abbas has spent close to two decades in the communications domain and harbours a passion for technology

Uber India appoints Sanjay Gupta as Head of Marketing

By content@exchange4media.com | Jul 25, 2017

Gupta to focus on further strengthening brand Uber in India

Amazon's original series Inside Edge becomes most watched title on Prime Video in India

By content@exchange4media.com | Jul 24, 2017

Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

By content@exchange4media.com | Jul 24, 2017

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing

Metrics: An OOH (pipe) dream?

By abhinn@exchange4media.com | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

DSPORT partners with NODWIN to broadcast Indian eSports league

By content@exchange4media.com | Jul 20, 2017

ESL India Premiership will be aired for the first time on Indian TV

Lokmat Parliamentary Awards 2017 honours distinguished LS and RS members of India

By content@exchange4media.com | Jul 20, 2017

The Chief Guest of the event was M Hamid Ansari, Hon’ble Vice President of India

Zirca launches ContentdB, Asia's first integrated native advertising management platform

By content@exchange4media.com | Jul 20, 2017

ContentdB is designed to help manage content campaigns across multiple discovery, social, search networks and publishers

DSPORT acquires live and exclusive long-term India broadcast rights of The Open

By content@exchange4media.com | Jul 19, 2017

DSPORT will telecast live THE 146th Open, set to get underway on July 20, 2017, at the Royal Birkdale Golf Club in Southport, England

HDFC Life and VOOT launch HDFC Life YoungStars Season 2

By content@exchange4media.com | Jul 17, 2017

YoungStars, a digital talent hunt for kids, is now streaming exclusively on VOOT