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Amazon Prime Video ventures into reality shows in India

By content@exchange4media.com | Aug 23, 2017

Amazon revealed details of three reality shows which include a mix of comedy, music, travel and experiential content

CIPAM and Viacom18 join hands to launch campaign against piracy

By content@exchange4media.com | Aug 23, 2017

The campaign will see CIPAM and Viacom18 airing awareness videos across schools, colleges and educational institutions, in addition to the network’s kids’ channels

Content marketing forms a vital cog in the overall strategic marketing machinery

By guestcolumn@exchange4media.com | Aug 23, 2017

60 percent of the APAC marketers and agencies believe in making it their top priority for the industry

Digital marketing agency CogMat starts Gulf Operations with PRAN Foods

By content@exchange4media.com | Aug 23, 2017

Retainer includes social media marketing for the Arab region

Epigamia and Zoomcar team up with Pocket Aces to reach millennial audience

By content@exchange4media.com | Aug 23, 2017

"What The Folks" is a journey of how modern families are breaking stereotypes, overcoming generation gaps, and growing to love one another, in spite of having starkly different world-views

FCB India appoints Jyotsana Singh Kaushik as its Vice President

By content@exchange4media.com | Aug 23, 2017

Kaushik will be based in the Gurgaon office and will be leading the business vertical on Horlicks.

Former Micromax CMO joins GROHE as Country GM

By content@exchange4media.com | Aug 23, 2017

Sanitaryware leader poised to leverage Shubhajit Sen’s extensive expertise

Google promises new tools to boost subscription for online publishers

By abhinn@exchange4media.com | Aug 23, 2017

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing dominance of Google and Facebook

Guest Column: IoT all set to change the Digital Marketing landscape: Rahul Ramachandran, Manager – Branding & PR, Great Lakes Institute of Management

By guestcolumn@exchange4media.com | Aug 23, 2017

While the question of ethics, privacy and security are still under questionable turf, Internet of Things has already started acquiring its space in the world

ICMA 2017: Digital branded content done right

By content@exchange4media.com | Aug 23, 2017

Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories

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