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Guest Column: Is ad-supported digital publishing lucrative?: Lavin Punjabi, President & CEO, Affinity.com

By guestcolumn@exchange4media.com | Mar 09, 2017

Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising

The industry needs metrics that are trusted, transparent and easily verified: Babak Pahlavan, Google

By content@exchange4media.com | Mar 02, 2017

Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google, on building trust and increasing transparency with MRC-accredited measurement

UK adspend growth forecasts hold strong despite Brexit vote, AA - Warc Report

By content@exchange4media.com | Feb 01, 2017

TV ad expenditure across all formats totalled £1,224m in Q316; Radio adspend reached £157m; OOH reached £279m; Cinema adspend touched £65m while Internet adspend reached £2,518m

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By abhinn@exchange4media.com | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Mainardo de Nardis, CEO, OMD Worldwide to deliver keynote address @exchange4media conclave

By content@exchange4media.com | Nov 03, 2016

De Nardis will be addressing the umbrella theme for the conclave this year, which is ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’

Zero Games launches native ad platform PLAKC

By content@exchange4media.com | Sep 20, 2016

With Smart Data being the single obsession for an advertiser and context and relevance, Zero Games has been positioned as a conduit between the game developers/ content eco system and the marketers

Two-third ad block users open to turning off software: IAB study

By content@exchange4media.com | Aug 04, 2016

In a new study, the Interactive Bureau of Advertising takes a look at the usage patter of people who install ad blockers and suggests ways marketers can convince users to not use such software

Is short format content the way forward for digital video?

By abhinn@exchange4media.com | Jul 13, 2016

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

ETV, TV 18 News Group hires Samsung's Rajiv Mishra as Group Business Head

By content@exchange4media.com | Jun 28, 2016

Mishra has worked for various media organizations like Hindustan Times Group, Star TV, Zee TV, Reliance Infocomm Limited, TV Asia of USA, News 24 (BAG Films and Media) and India News, among others

Ad fraud could be worth $140 billion by 2025: Report

By content@exchange4media.com | Jun 13, 2016

A new report by the WFA (World Federation of Advertisers) says that globally, ad fraud might be in the range of 10 per cent to 30 per cent

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