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Guest Column: 5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

By content@exchange4media.com | Jul 03, 2017

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Sanchit Sanga, Mindshare's Chief Digital Officer (APAC) to oversee MENA too

By content@exchange4media.com | May 30, 2017

Sanga will be overseeing all digital activity for Mindshare across both regions

Digital ad fraud-the next big organised crime?

By abhinn@exchange4media.com | May 29, 2017

The need for transparency and protection for online advertising has never been more important than it is now

Digital advertising investment will surpass that of TV's in five more countries: Interaction 2017 report by GroupM

By content@exchange4media.com | May 03, 2017

The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets

Guest Column: Is ad-supported digital publishing lucrative?: Lavin Punjabi, President & CEO, Affinity.com

By guestcolumn@exchange4media.com | Mar 09, 2017

Punjabi shares his concerns about sponsored content, and the future of mobile creatives and digital advertising

The industry needs metrics that are trusted, transparent and easily verified: Babak Pahlavan, Google

By content@exchange4media.com | Mar 02, 2017

Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google, on building trust and increasing transparency with MRC-accredited measurement

UK adspend growth forecasts hold strong despite Brexit vote, AA - Warc Report

By content@exchange4media.com | Feb 01, 2017

TV ad expenditure across all formats totalled £1,224m in Q316; Radio adspend reached £157m; OOH reached £279m; Cinema adspend touched £65m while Internet adspend reached £2,518m

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space?

By abhinn@exchange4media.com | Nov 15, 2016

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Mainardo de Nardis, CEO, OMD Worldwide to deliver keynote address @exchange4media conclave

By content@exchange4media.com | Nov 03, 2016

De Nardis will be addressing the umbrella theme for the conclave this year, which is ‘Marketing 4.0 – Building Brand Love with Emotions and Technology’

Zero Games launches native ad platform PLAKC

By content@exchange4media.com | Sep 20, 2016

With Smart Data being the single obsession for an advertiser and context and relevance, Zero Games has been positioned as a conduit between the game developers/ content eco system and the marketers