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#Nazar Uthao urges Sachin Tendulkar in new Luminous Fan TVC

By content@exchange4media.com | Sep 20, 2017

People missing out on beauty in life says sports star in new TVC

I&B ministry 'immediately' directs PIB to verify circulation of newspapers

By content@exchange4media.com | Sep 20, 2017

PIB’s regional and branch offices will be also given an additional Rs 50 lakh and Rs 70 lakh to carry out the verification process

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

By guestcolumn@exchange4media.com | Sep 20, 2017

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Doordarshan’s plans to sell prime time slots put on hold

By guestcolumn@exchange4media.com | Sep 19, 2017

Doordarshan’s ambitious plan to sell prime time slots to private players put on hold barely days before its launch. Balaji Telefilms and Saaibaba Telefilms had won the slots through an auction

Guest Column: Chatbots and AI are rising as financial assistants

By guestcolumn@exchange4media.com | Sep 19, 2017

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Will Indian brands get a voice?

By guestcolumn@exchange4media.com | Sep 19, 2017

Experts herald that voice AI could be the next frontier in brand marketing

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

By guestcolumn@exchange4media.com | Sep 18, 2017

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countries

Our customers are our celebrities: Subramanya Sharma, Cleartrip

By madhuwanti@exchange4media.com | Sep 18, 2017

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement

Akila Urankar tipped to be new President of INS

By content@exchange4media.com | Sep 15, 2017

Urankar will be replacing Somesh Mishra of Rashtradoot Saptahik, who was elected President of INS for 2016-17

Build amazing products and everything else will come: Rajan Anandan, Google

By content@exchange4media.com | Sep 14, 2017

Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that monetisation is the last of its concerns