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Regional newspapers drive growth for print media in India: I Venkat, Director, Eenadu

By ruhail.amin@exchange4media.com | Aug 22, 2017

Print industry in India will continue to witness positive growth and the vernacular press has broadly evolved to become the backbone of the industry, says I Venkat, Director, Eenadu

Jal Mahotsav from MP Tourism gets its latest TVC right with a childlike heart

By content@exchange4media.com | Aug 12, 2017

The stop motion TVC was shot with over 700 water colour paintings, where the key frames were painted by children and the style was carried forward by more than 30 professional artists

PKL records 13.2 crore viewers in inaugural week, rural region a major consumer

By content@exchange4media.com | Aug 11, 2017

PKL sees phenomenal growth in various states with an increase in viewership by 52 per cent in Karnataka followed by Andhra Pradesh and Maharashtra by 40 per cent 34 per cent respectively

Three officers suspended by UP authorities after News18 India's expose on illegal mining

By content@exchange4media.com | Aug 11, 2017

Shrikant Sharma, Energy Minister in the UP government, said that that they have taken cognizance of the issue and that in view of the sting operation conducted by the channel, the government will take appropriate action against the culprits

Hemant Sharma steps down as News Director, India TV

By ruhail.amin@exchange4media.com | Aug 09, 2017

Prior to joining India TV, Sharma was working as Bureau Chief in Lucknow for a prominent Delhi-based newspaper

India vs. Sri Lanka test series gets maximum viewership from southern states, finds Zapr

By content@exchange4media.com | Aug 09, 2017

The Bengaluru-based media tech company says that for the first test match, more than half of national viewership came from Tamil Nadu and Maharashtra

VIVO Pro Kabaddi records 59% rise in viewership for Season 5

By content@exchange4media.com | Aug 04, 2017

Andhra Pradesh, Maharashtra and Karnataka witness significant increase in viewership

With 320% jump in sponsorship revenue, PKL season 5 hits a new high

By ruhail.amin@exchange4media.com | Jul 28, 2017

PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The investment of Rs 300 crore by Chinese handset maker VIVO is making things even better

UP, MP and Maharashtra lead top 5 ad spending states

By ruhail.amin@exchange4media.com | Jul 26, 2017

There has been a significant increase in the ad expenditure by state governments over the years. In some cases, it has been surprisingly unprecedented. Here is a peek into the top 5 ad spending states of India.

Coca-Cola's India mission is to grow beyond a single-brand company: T Krishnakumar

By ruhail.amin@exchange4media.com | Jul 24, 2017

T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour