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Ashu Phakey elevated to COO, HT English Print Business

By saif.khan@exchange4media.com | Jul 27, 2017

Phakey was previously HT Delhi’s Business Head

Helping publishers grow revenue remains a huge focus for us: Sundar Pichai, CEO, Google

By guestcolumn@exchange4media.com | Jul 27, 2017

While announcing Alphabet’s 2017 Q2 results on an earnings call, Google’s CEO highlighted the factors influencing its growth. He also spoke about focusing on publisher growth, helping small brands do business and more

Outbrain acquires Zemanta, a dedicated native programmatic DSP

By content@exchange4media.com | Jul 27, 2017

Zemanta’s technology paired with Outbrain’s interest graph to put native advertising on the same scale as display

Coca-Cola's India mission is to grow beyond a single-brand company: T Krishnakumar

By ruhail.amin@exchange4media.com | Jul 24, 2017

T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour

BCCI issues timeline for IPL Media Rights Invitation to Tender (ITT)

By content@exchange4media.com | Jul 18, 2017

ITT will be released on July 21; bids will be accepted till Aug 28, 2017

e4mSpotlight: Influencer marketing: To trend or not to trend

By editor@exchange4media.com | Jul 17, 2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Facebook to introduce ads on messenger, tests monetisation idea globally

By content@exchange4media.com | Jul 13, 2017

Facebook has been working to diversify its revenue base as it expands into new areas by introducing ads on its messenger platform

C1X Partners with IdeateLabs

By content@exchange4media.com | Jul 11, 2017

Move of C1X being DSP of IdeateLabs will provide a hybrid programmatic digital media solution along with data management capabilities to their clients in India

e4mSpotlight: What makes Indian Premier League 'premier'?

By madhuwanti@exchange4media.com | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Vertoz partners with GeoEdge

By content@exchange4media.com | Jul 08, 2017

Countering the recent series of cyber attacks, this partnership will provide visibility and protect publisher and user interest