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How Indian Express Online intends to welcome the new financial year...

By saif.khan@exchange4media.com | Apr 19, 2017

Word has emerged from within the organisation that IE Online will launch two more websites shortly, namely, Evesilly.com and Hindom.com.

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

By abhinn@exchange4media.com | Apr 12, 2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

CNN-News18 Mumbai bureau chief Smitha Nair resigns

By saif.khan@exchange4media.com | Apr 10, 2017

Besides Nair, senior editor Karma Paljor and cricket editor Sanjeeb Mukherjea also quit the channel after 12 years; News18.com editor Roshan Tamang resigns too

Mindshare India, Maxus and Madison lead Media ABBYs

By content@exchange4media.com | Apr 07, 2017

The Social Street won 3 Silver metals and also a Gold

GroupM partners with OpenSlate to increase brand safety on YouTube

By content@exchange4media.com | Mar 31, 2017

Google to facilitate OpenSlate’s delivery of safeguards and greater transparency to advertising clients served by GroupM agencies

9XM launches Bade-Chote Chatbot

By content@exchange4media.com | Mar 30, 2017

The Bade-Chote Chatbot enables fans to connect and interact with 9XM’s Bade and Chote via Facebook Messenger

MY FM launches in Bikaner and Akola

By content@exchange4media.com | Mar 29, 2017

Akola is the last station launch of the network bid during phase III auctions

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

By ruhail.amin@exchange4media.com | Mar 28, 2017

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

e4m NEONS OOH, 2017: Shortlist Unveiled

By content@exchange4media.com | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

AndBeyond.Media launches revolutionary Header Bidding S2S

By content@exchange4media.com | Mar 09, 2017

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield, says Dharika Merchant, President, AndBeyond.Media