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Indian Express Digital launches Evesly.com for the new-age Indian woman

By content@exchange4media.com | May 24, 2017

The new offering promises a refreshing reading experience with a clean UI, relevant and superlative-quality content

Dekkho makes its big screen debut with Amazon Fire TV Stick

By content@exchange4media.com | May 23, 2017

Dekkho to share entire content library on the streaming device for online and offline access

Channel consumption to go cheaper; TN Govt to procure 70 lakh STBs

By guestcolumn@exchange4media.com | May 22, 2017

State-run Arasu Cable Corporation has recently rolled out a tender for procurement of set-top boxes

Nail-biting finale over, now a look at the valuations and future of IPL

By anurag.singh@exchange4media.com | May 22, 2017

From the bidding process to media and broadcast rights, here’s how IPL 2018 may pan out

Private DTH operators least perturbed by DD Free Dish's expansion

By saif.khan@exchange4media.com | May 22, 2017

Free Dish is offering vacant non-news and current affairs DTH slots as part of an e-auction on May 25

Amazon.in launches finale film of Chonkpur Cheetahs

By content@exchange4media.com | May 20, 2017

The finale film goes beyond the team to establish connect between the fictitious team and Indian dreamers across the country through different situations

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

By anurag.singh@exchange4media.com | May 18, 2017

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign

PepsiCo enters dairy market with Quaker Oats + Milk

By guestcolumn@exchange4media.com | May 17, 2017

PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

By guestcolumn@exchange4media.com | May 16, 2017

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Guest column: The time is ripe to fortify rural India's connect with digital: Sunil Munshi, CEO-India, Denave India

By content@exchange4media.com | May 13, 2017

Munshi talks about digitisation and the emergence of opportunities in the rural landscape

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