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BCCI issues timeline for IPL Media Rights Invitation to Tender (ITT)

By content@exchange4media.com | Jul 18, 2017

ITT will be released on July 21; bids will be accepted till Aug 28, 2017

e4mSpotlight: Influencer marketing: To trend or not to trend

By editor@exchange4media.com | Jul 17, 2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Facebook to introduce ads on messenger, tests monetisation idea globally

By content@exchange4media.com | Jul 13, 2017

Facebook has been working to diversify its revenue base as it expands into new areas by introducing ads on its messenger platform

C1X Partners with IdeateLabs

By content@exchange4media.com | Jul 11, 2017

Move of C1X being DSP of IdeateLabs will provide a hybrid programmatic digital media solution along with data management capabilities to their clients in India

e4mSpotlight: What makes Indian Premier League 'premier'?

By madhuwanti@exchange4media.com | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Vertoz partners with GeoEdge

By content@exchange4media.com | Jul 08, 2017

Countering the recent series of cyber attacks, this partnership will provide visibility and protect publisher and user interest

News18 India: Epitomising the spirit of 'Danke Ki Chot Par'

By content@exchange4media.com | Jul 07, 2017

Investigative and impactful stories has helped the channel create a niche for itself in the highly competitive Hindi news genre

STARring Uday Shankar: Failures are huge assets but success can be a big liability

By simran.sabherwal@exchange4media.com | Jul 04, 2017

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India’s largest entertainment media company

Guest Column: 5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

By content@exchange4media.com | Jul 03, 2017

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

93.5 Red FM launches in Surat, Patna; eyes more launches by year end

By content@exchange4media.com | Jun 22, 2017

After launching in Jodhpur, Chandigarh and Amritsar, 93.5 Red FM is further cementing its presence in tier II markets, with two new station launches announced

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