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Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By content@exchange4media.com | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Madison Media appoints Saif Shaikh as Vice President

By content@exchange4media.com | Jul 18, 2017

Shaikh to head Godrej Media AOR based in Mumbai

The Advertising Club announces jury for ‘Marquees 2017’

By content@exchange4media.com | Jul 11, 2017

The debut edition of the awards to be presented by News18 India

e4mSpotlight: What makes Indian Premier League 'premier'?

By madhuwanti@exchange4media.com | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand

Maxus retains Shoppers Stop media mandate

By priyanka.mehra@exchange4media.com | Jun 30, 2017

The multi-agency pitch saw participation from all the major agencies

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By guestcolumn@exchange4media.com | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

In-cinema ads grew at 25% in 2016, 20% average growth rate over 3 yrs: Report

By guestcolumn@exchange4media.com | Jun 19, 2017

With numbers showing a phenomenal growth rate for in-cinema advertising in the last few years, we at Spotlight explore the factors that make this growth rate smooth and steady

Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By content@exchange4media.com | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

Brand Safety in India is still nascent: John Montgomery, GroupM

By priyanka.mehra@exchange4media.com | Jun 14, 2017

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure brand safety, how to mitigate ad fraud and highlights the need for awareness of brand safety in India today

Motivator appointed Media AOR for Bajaj Corp

By content@exchange4media.com | Jun 14, 2017

The account will be managed from Mumbai

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