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Digital agency Gozoop makes work-life balance a reality

By content@exchange4media.com | Aug 07, 2017

Gozoop makes it to the top ten of India’s Great Mid-Size Workplaces– 2017 list, the only advertising company to do so

Budget provides much-needed encouragement to Digital India and MSME companies

By content@exchange4media.com | Feb 02, 2017

Despite let down in terms of service tax reform, experts from the industry say that the budget has a lot to offer in terms of promoting the digital medium and driving economic growth in the country

Gozoop bags creative digital duties for Regal Shoes

By content@exchange4media.com | Dec 09, 2016

As per the mandate, Gozoop will manage the rebranding efforts of Regal Shoes across all digital and new media platforms

Gozoop in talks to acquire 56 Blue Lights

By content@exchange4media.com | Oct 17, 2016

Known for its aggressive expansion and global footprint that spans three continents, this could mark Gozoop’s third acquisition since the company’s inception in 2010. Gozoop acquired Indian digital media firm Red Digital in 2013 and iThink Infotech a technology agency in 2014

Gozoop wins digital mandate for HyperCITY

By content@exchange4media.com | Jun 24, 2016

Gozoop has bagged the digital mandate for the retail chain HyperCITY which aims at providing an international shopping experience, where customers can shop in comfort in a large, modern & exciting environment

Mindshare & OMD win top honours at IDMA 2016

By content@exchange4media.com | Jun 19, 2016

exchange4media's premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai

Tanmay Bhatt controversy a boon for Snapchat in India?

By sarmistha.neogy@exchange4media.com | Jun 06, 2016

While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times Now's The Newshour. Not only did this controversy help Bhatt grab instant attention, it even worked in favour of Snapchat

How brands need to go beyond posts; get witty, emotional, interact with consumers @ the right time

By sarmistha.neogy@exchange4media.com | Apr 14, 2016

The popularity of social media has forced brands; both established and newly launched, to adopt new communication strategies to lure the digital-friendly consumers who will only pay attention if the brand communication stands out from the clutter

Parachute Advansed touches hearts with its new Holi campaign

By sarmistha.neogy@exchange4media.com | Mar 17, 2016

The ad conceptualised by McCann World group highlights that Holi as a festival is meant to spread happiness and age is not a barrier to enjoy life and have fun

Gozoop wins digital mandate for Parag Milk Foods

By content@exchange4media.com | Feb 27, 2016

The mandate encompasses digital media responsibilities for the entire group of companies under Parag Milk Foods, including Gowardhan, Gowardhan Milk, Go Cheese and Pride of Cows.