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Zenith's campaign for Maggi turns Google Search into a voting engine

By content@exchange4media.com | Apr 29, 2017

Zenith has conceived this campaign for Maggi and brought it alive in a unique creative association with Google

Shachindra Nath takes on the role of Chief Mentor at MintWalk

By content@exchange4media.com | Apr 28, 2017

MintWalk has received a funding by Nath through his investment and mentoring vehicle, Poshika

What is eating Facebook Instant Articles?

By abhinn@exchange4media.com | Apr 28, 2017

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By content@exchange4media.com | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

VOOT partners with Google to launch Video-On-Demand Progressive Web App

By content@exchange4media.com | Apr 26, 2017

This upgrade will allow for a high-quality user experience

IPG Media Lab, NY, launches Outlook 2017

By content@exchange4media.com | Apr 25, 2017

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

Chrome's rumoured ad blocker might turn out to be a smart move by Google

By abhinn@exchange4media.com | Apr 24, 2017

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

MILO launches new ad campaign, MILO® – GROW WITH SPORTS

By content@exchange4media.com | Apr 22, 2017

The campaign positions MILO as a nourishment companion for kids to help them excel in sports

Network 18 reports 5% YOY Q4 growth; full year growth flat

By content@exchange4media.com | Apr 20, 2017

The highlights for the quarter reflected tepid ad-industry environment, strength in Hindi general entertainment, regional entertainment, and kids’ genres, as well as challenges faced by HomeShop18

TV18 reports 7% YoY Q4 growth

By content@exchange4media.com | Apr 20, 2017

TV18 posted consolidated revenues of Rs. 2,677 crores (including proportionate share of JVs) in FY17, a 7% YoY growth, driven by entertainment and national news