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Former KPMG executive Aman Abbas launches specialist communications firm, Commwiser

By content@exchange4media.com | Jul 25, 2017

Abbas has spent close to two decades in the communications domain and harbours a passion for technology

Google records $26 bn in revenues, up 21% YoY

By content@exchange4media.com | Jul 25, 2017

The second quarter results for 2017 was recently released by Google. The revenues have grown considerably despite the fine slapped by the European Commission

Sundar Pichai joins Alphabet board of directors

By content@exchange4media.com | Jul 25, 2017

He joins Google co-founders Larry Page and Sergey Brin among others

Guest Column: Optimising Brand Architecture with the 4Fingers™ Method

By guestcolumn@exchange4media.com | Jul 24, 2017

The method is a systematic approach to undo the effects of historic neglect to integrate brands or strategically manage them as a portfolio of long-term assets in any business

With big data, marketers now have a goldmine of information: Atul Soni, Co-founder and CMO, Cuberoot Technologies

By guestcolumn@exchange4media.com | Jul 24, 2017

Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By ruhail.amin@exchange4media.com | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

Guest Column: Sex, Celebrities, And finally a third: Arko Provo Bose, Group Creative Director, Lowe Lintas

By guestcolumn@exchange4media.com | Jul 17, 2017

Topicality is getting audiences to tune in from the word go, says Arko Provo Bose

Ogilvy India restructures for new Integrated Creative Leadership

By content@exchange4media.com | Jul 14, 2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

Patanjali is among India's Most Influential Brands: Ipsos study

By content@exchange4media.com | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

Content should play an important role in understanding the user behaviour for a brand: Vinay Singhal, WittyFeed

By dipali@exchange4media.com | Jul 13, 2017

Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere