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ASCI upheld ads of Aaj Tak, Times Network, Wipro's Chandrika soap, Dettol Handwash in December 2016

By content@exchange4media.com | Mar 30, 2017

ASCI upheld complaints against 95 out of 125 ads which also included Philips Shavers, Borges Olive Oil, HP Ink and Hersheys spread to name a few

Freecharge promotes Ankit Khanna to Chief Operating Officer

By content@exchange4media.com | Mar 23, 2017

Khanna will be managing product, user growth, user experience, and business development at Freecharge

Snapdeal appoints Jason Kothari as CEO of FreeCharge, commits USD 20 million investment

By content@exchange4media.com | Mar 21, 2017

Kothari retains his key leadership role as Chief Strategy and Investment Officer at Snapdeal

Carried Yesterday: Raj Gupta appointed CEO Lowe Lintas, Arun Iyer takes over as Chairman & CCO

By content@exchange4media.com | Mar 16, 2017

Both these appointments, will be effective from April 1st, 2017

Snapdeal launches five new commercials to help 'Unbox your Style'

By content@exchange4media.com | Mar 16, 2017

Taking forward the brand narrative on Unbox Zindagi, these films explore moments where fashion is instrumental to defining a new phase of life, says Kanika Kalra, Vice President - Marketing, Snapdeal and FreeCharge

Layoffs, freezing projects and reducing payouts: e-commerce giants sharpen their cost-cutting strategy

By content@exchange4media.com | Mar 06, 2017

2017 is turning out to be a dark year for ecommerce giants with large scale layoffs, high-profile management exits and cuts in valuation spilling in. Every player is sharpening its strategy to reduce costs and conserve cash with the sole objective to rake in profits

Is remonetisation a serious challenge for mobile wallets as tough competition too gets underway?

By ruhail.amin@exchange4media.com | Feb 20, 2017

As the cash flow gets restored with remonetisation, digital wallet companies are hopeful that the trend of online payments will continue to witness growth despite the cash availability and fresh competition from global player, Samsung

Who's to gain from the potential Paytm-Snapdeal merger?

By content@exchange4media.com | Feb 20, 2017

Paytm’s ecommerce site, Paytm Mall and Snapdeal are exploring a merger option and have held early talks on it. The common factors over here are Alibaba, the Chinese e-commerce giant and Japanese major, SoftBank

McDonald's introduces exciting features in the McDelivery® App

By content@exchange4media.com | Feb 11, 2017

Leo Burnett India has conceptualised a web film to highlight the app’s user friendly UI

ASCI cracks the whip on Horlicks Oats, Amazon India, Parachute Advansed Coconut Hair Oil ads

By content@exchange4media.com | Feb 10, 2017

In November 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 100 out of 152 advertisements