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FreeCharge ties up with Jaipur Literature Festival for first cashless edition of event

By content@exchange4media.com | Jan 12, 2017

Partnerships with retail chains, raising money from Jasper Infotech and now association with Zee Jaipur Literature Festival, 2017 has started off with a bang for digital wallet FreeCharge

SBI aggressively promotes the ease of cashless transactions through new ads

By content@exchange4media.com | Jan 12, 2017

Reportedly, SBI in November had announced that they have set aside Rs 50 crore for ad campaigns to promote SBI Buddy over the next two months

Innovative ad campaigns riding on the back of demonetisation

By guestcolumn@exchange4media.com | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Paytm best payment wallet followed by Freecharge; Amazon.in most preferred for hassle-free deliveries: CashKaro survey

By content@exchange4media.com | Jan 02, 2017

Paytm rules as the best payment wallet followed by Freecharge and Mobikwik according to annual CashKaro.com survey, E-Shopping Revelations 2016

How e-wallet cos are effectively using print to target consumers post demonetisation

By editor@exchange4media.com | Dec 23, 2016

Post demonetisation, e-wallet companies were one of the first few players who sprang into immediate action. From lauding the Prime Minister’s initiative to educating the consumers through their front page ads, they not only occupied a considerable amount of print space, but also created curiosity among consumers who had earlier hesitated to use this mode of payment

Amazon introduces wallet-like feature, Amazon Pay Balance

By content@exchange4media.com | Dec 20, 2016

In the age of demonetisation, where digital wallets seems to be the keyword, Amazon launches Amazon Pay Balance for its users

HUL and Patanjali are top 2 advertisers in BARC's Top 10 advertisers category week 49

By content@exchange4media.com | Dec 16, 2016

In addition to Top 10 Brands, BARC has included Top 10 Advertisers starting from week 49 under their Across Genres category. Hindustan Lever and Patanjali Ayurved grabbed top two spots with 64,264 insertions and 18,539 insertions respectively

Digital entertainment startup, Pocket Aces, raises USD 3 million

By content@exchange4media.com | Dec 15, 2016

Investors include Sequoia Capital, North Base Media, Kunal Shah and Sandeep Tandon of FreeCharge, former Infosys CFO and Member of Board- TV Mohandas Pai, 3one4 Capital and Axilor Ventures

Paytm, FreeCharge & MobiKwik get aggressive on market share post demonetisation

By sarmistha.neogy@exchange4media.com | Dec 13, 2016

So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situation

Paytm taps India's large non-internet user base with dial toll free number

By content@exchange4media.com | Dec 08, 2016

Paytm empowers million of non-smartphone users to go cashless without a smartphone or internet connection with its new feature. With this step it inches closer to its dream of reaching out to 500 million customers by 2018