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Shift from e-commerce to m-commerce accelerating in India

By ruhail.amin@exchange4media.com | Sep 20, 2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

By content@exchange4media.com | Sep 20, 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

When brands connect with consumers from the heart, they reciprocate: Samsung India CMO

By guestcolumn@exchange4media.com | Sep 20, 2017

Samsung is shunning ads focussed on features to tell stories about the people it serves in India

Guest Column: Chatbots and AI are rising as financial assistants

By guestcolumn@exchange4media.com | Sep 19, 2017

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

Uber launches digital campaign 'UberJOURNEYS' in India

By content@exchange4media.com | Sep 19, 2017

The campaign showcases real stories of riders and driver partners

YRF hosts its first Viewer's Choice Awards on Facebook

By content@exchange4media.com | Sep 19, 2017

These Facebook exclusive awards will celebrate some of the best cinematic work under the YRF banner across 15 unique categories

Mass personalisation will be the key to winning customer confidence: Vikas Katoch, CEO, Adomantra

By guestcolumn@exchange4media.com | Sep 18, 2017

The online video industry grew by a whopping 200% in 2016 and the CEO of Adomantra is making hay while the sun shines by being present in 190 countries

Puma to focus on data driven marketing to increase profitability: Debosmita Majumdar, Head of Marketing, Puma India

By guestcolumn@exchange4media.com | Sep 18, 2017

Majumdar spoke to us about Puma’s plans this festive season, how they plan to improve sales and why India is important to them

e4mChillout: Havas Media CEO Anita Nayyar's weekends are a perfect mix of outings and me-time

By guestcolumn@exchange4media.com | Sep 16, 2017

Daughters, films, cooking, reading and more make Anita Nayyar’s weekends delightful

Guest Column: How technology is changing the landscape for VoD players: Rajiv Vaidya, CEO, Spuul

By guestcolumn@exchange4media.com | Sep 16, 2017

The growth of smartphones and the advancement of mobile data are both directly proportional to the rise of VoD in the future

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