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With 320% jump in sponsorship revenue, PKL season 5 hits a new high

By ruhail.amin@exchange4media.com | Jul 28, 2017

PKL will now be India’s biggest sports league with geographical representation across 11 states, 12 franchises and 138 matches across 13 weeks. The investment of Rs 300 crore by Chinese handset maker VIVO is making things even better

J Walter Thompson South Asia appoints Raji Ramaswamy as CEO of Contract Advertising

By content@exchange4media.com | May 13, 2017

She replaces Rana Barua as he moves out due to personal reasons

Bajaj Allianz uses humour to get around the complex mindset around insurance

By content@exchange4media.com | May 08, 2017

Launches quirky digital campaign with the tagline ‘Awkward Silence’ to underscore the importance of getting insurance

Exide Life Insurance's #NoMoreExcuses campaign trends on Twitter

By content@exchange4media.com | Jan 24, 2017

Social media campaign of Exide Life Insurance gets Tweeple to make healthy resolutions for 2017

Post retirement will Dhoni’s brand value stay intact?

By madhuwanti@exchange4media.com | Jan 09, 2017

With Mahendra Singh Dhoni stepping down as the ODI and T20I captain of Indian cricket team, will his brand take a beating?

Exide launches its App campaign conceptualised by Rediffusion Y&R

By content@exchange4media.com | Jan 07, 2017

Challenge was to position brand correctly, give it a new interpretation while playing on its core strengths

Amazon India, Exide Life, Ferrero Rocher, Ultra Tech ring in Raksha Bandhan celebrations

By sarmistha.neogy@exchange4media.com | Aug 18, 2016

While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this special bond

S-Group Insights: Samsung and LG top spenders in durables category with cumulative 9% contribution on TV and 17% in Print in 2015

By content@exchange4media.com | Feb 03, 2016

TV has seen a 16% rise in durable ads in 2015 with respect to 2014. While Print gained by 7% in durable ads in 2015, whereas the duration on Radio suffered a 9% fall.

Exide Life Insurance unveils new digital media campaign- #NoMoreShortCuts

By content@exchange4media.com | Jan 16, 2016

The campaign which takes its inspiration from the word ‘Jugaad’ which means quick fix or a shortcut has been released across digital media including social, native and video platforms

exchange4media announces IMA 2015 screening council

By content@exchange4media.com | Nov 17, 2015

exchange4media has announced the screening council for Indian Marketing Awards (IMA) 2015. The council is all set to begin shortlisting entries for this year’s awards.