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DAN launches Merkle India, acquires Sokrati

By content@exchange4media.com | Jul 27, 2017

Sokrati co-founder Anubhav Sonthalia will be the CEO of Merkle Sokrati and report to Vivek Bhargava, CEO of Performance, Dentsu Aegis Network India, and Zhengda Shen, President of Merkle Asia Pacific

Jury for BW APPLAUSE Awards'17 announced

By content@exchange4media.com | Jul 27, 2017

exchange4media BW APPLAUSE Awards 2017 is aimed at recognising and honouring the quality work experiential agencies are producing in the space of events and experiential marketing across all 35 encompassing categories

The festive season will bring good fortune to the industry: Puneet Anand, GM & Group Head (Marketing), Hyundai

By guestcolumn@exchange4media.com | Jul 27, 2017

Anand speaks about product launches, customer safety and Shah Rukh Khan as the brand ambassador since 1998

BIG FM expands its reach in North-East with launch of four new stations

By content@exchange4media.com | Jul 26, 2017

Shillong, Agartala, Itanagar and Aizawl will get in touch with their local music on a mainstream channel besides popular Hindi and English shows

Former KPMG executive Aman Abbas launches specialist communications firm, Commwiser

By content@exchange4media.com | Jul 26, 2017

Abbas has spent close to two decades in the communications domain and harbours a passion for technology

Havas Media wins global Michelin account

By content@exchange4media.com | Jul 26, 2017

This global win includes the India market

OPPO Times Fresh Face 2017 begins its 10th season

By content@exchange4media.com | Jul 26, 2017

The new slogan of the talent hunt is ‘What’s your Fresh Factor?’

Grand Onam celebrations underway at Mazhavil Manorama

By guestcolumn@exchange4media.com | Jul 25, 2017

Ranging from special programs to premiere movies, Mazhavil is bringing in a wide gamut of entertainment on the festival

Gutenberg appoints Christina Daniels as Director of Content for India

By content@exchange4media.com | Jul 25, 2017

Daniels brings an experience of 15 years in the field of corporate storytelling

Publicis Ambience and Ambuja Cement mutually part ways

By content@exchange4media.com | Jul 25, 2017

This decision marks the end of an almost four-year association between the two parties

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