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BIG FM expands its reach in North-East with launch of four new stations

By content@exchange4media.com | Jul 26, 2017

Shillong, Agartala, Itanagar and Aizawl will get in touch with their local music on a mainstream channel besides popular Hindi and English shows

You will see spikes in marketing of 'Turn and Bounce’ throughout the year: Jasdeep Pannu

By madhuwanti@exchange4media.com | Jul 24, 2017

ESPNcricinfo with a new look and app now ups it ante with a new TV show called ‘Turn and Bounce’ featuring popular TV anchor Cyrus Broacha and well-known cricketers, Gautam Gambhir, Brad Hogg, Shaun Tait and Mark Butcher to name a few

Britannia Good Day Wonderfulls launches new TVC featuring Deepika Padukone

By content@exchange4media.com | Jul 22, 2017

With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’

Tata Tea Jaago Re stirs a dialogue on gender inequality with new TVC

By content@exchange4media.com | Jul 22, 2017

The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes

Flashed Yesterday: Reliance Industries acquires stake in Balaji Telefilms for Rs 413.28 crore

By content@exchange4media.com | Jul 21, 2017

Reliance Industries will acquire equity stakes in Balaji Telefilms amounting to Rs413.28 crores

Fever FM Mumbai and Radio Nasha Delhi increase ad rates

By content@exchange4media.com | Jul 20, 2017

Fever 104 FM Mumbai and 107.2 FM Radio Nasha Delhi are the leading CHR and retro radio stations in their respective cities

Macroman Ranbir Kapoor rallies youth to 'live open'

By content@exchange4media.com | Jul 18, 2017

Rupa & Co launches two new TVCs for premium innerwear brands, Macroman and Macrowoman

Sameer Nair steps down as CEO of Balaji Telefilms Group

By content@exchange4media.com | Jul 13, 2017

Balaji Telefilms has confirmed that he will return to a role in the advisory capacity

Travel brand associations with Bollywood on the rise

By guestcolumn@exchange4media.com | Jul 12, 2017

Online travel portal Yatra.com, Cox & Kings and others are increasingly associating with big-budget Bollywood movies and stars

e4mSpotlight: What makes Indian Premier League 'premier'?

By madhuwanti@exchange4media.com | Jul 10, 2017

A week ahead of bidding for IPL’s television and digital rights, we explore why IPL is such a sought-after brand