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The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

By guestcolumn@exchange4media.com | Sep 20, 2017

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Average online sales increase by 140% pre-Diwali: Criteo Survey

By content@exchange4media.com | Sep 19, 2017

Up to 66% increase in share of mobile sales was seen during the season

Google launches mobile payment app, Tez, for India

By content@exchange4media.com | Sep 19, 2017

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in the coming weeks

BARC Week 36: Lalitha Jewellery leaves behind Amazon India and Flipkart to lead Top 10 Brands

By content@exchange4media.com | Sep 15, 2017

Hindustan Lever continued to rule the Top 10 Advertiser list @BARCWeek36

Paytm Mall to spend Rs 100 crore-plus across media on new TVC

By content@exchange4media.com | Sep 09, 2017

Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kaur

Amazon.in is now the one-stop-shop for third-party product launches

By guestcolumn@exchange4media.com | Sep 04, 2017

Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017

And the IPL media rights go to…

By editor@exchange4media.com | Sep 04, 2017

As the bidding for the IPL rights is scheduled to open today, we take a look at the speculations on the amount BCCI can procure from the auction and the property’s brand power

The image of your brand is the content consumers are seeing about it: Anand Kripalu, CEO & MD, Diageo India

By ruhail.amin@exchange4media.com | Aug 31, 2017

The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to traditional models of business

Be smart when buying a smartphone, advises Flipkart in its new campaign

By content@exchange4media.com | Aug 26, 2017

The campaign brings out the inconvenience customers go through before their purchase and even when they do settle for a phone, they may not always be getting the best deal for it

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

By content@exchange4media.com | Aug 24, 2017

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; expects Amazon to grow significantly over the coming years

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