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21n78e Creative Labs wins creative and media mandate for Metropolis Healthcare

By content@exchange4media.com | Jan 20, 2017

The mandate for 21N78E includes conceptualizing touch-point agnostic campaigns and media across multiple markets. Beyond an extensive Pan-India network, Metropolis Healthcare has a good presence in South Asia, Middle East and Africa

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By content@exchange4media.com | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

DB Corp's ad revenues up by 11% YOY; digital business revenue grows 26% to Rs. 425 million

By content@exchange4media.com | Jan 20, 2017

“The resilience of our business model and strength of our operating strategy has been brought to the fore by our performance in Q3,” says Sudhir Agarwal, Managing Director, DB Corp.

Despite policy hurdles, global retailers see India as one of their key markets: Deloitte global report

By content@exchange4media.com | Jan 20, 2017

Top 250 global retailers generated USD 4.31 trillion in revenue in FY 2015, as per report; Indian retail market young and promising, claims consulting firm

Indigo iStrat wins digital mandate for Indepay Networks

By content@exchange4media.com | Jan 20, 2017

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

Netcore reinvents itself, unveils new brand Identity

By content@exchange4media.com | Jan 20, 2017

The brand hopes to keep up with the ever-changing marketing technology landscape to provide customers with infinite possibilities and experiences.

Simplified taxation, incubation centres, tax sops: Startups' wishlist for Union Budget 2017

By content@exchange4media.com | Jan 20, 2017

Indian start-ups share their wishlist for the upcoming budget

Airtel appoints Raj Pudipeddi as CMO & Director - Consumer Business

By content@exchange4media.com | Jan 19, 2017

Pudipeddi will be responsible for driving market share, strengthening the Airtel brand and driving customer centric innovations within the teams

Alchemist wins Au Housing Finance's branding, strategy and creative mandate

By content@exchange4media.com | Jan 19, 2017

Au Housing Finance, which recently demerged from its parent company Au Financiers, is looking to revamp the brand including changing the name, creating a fresh visual identity and new creative communication

Auto industry growth seen at 6-7% in 2017; Ford to grow in line or faster than sector: Rahul Gautam, Ford India

By ruhail.amin@exchange4media.com | Jan 19, 2017

Ford India has set its 2017 vision in action by rolling out a new ad campaign. The company has also allocated Rs 25 crore purely for its digital marketing in a bid to wrestle with its competitors head on. In an interview with exchange4media, Rahul Gautam, VP, Marketing Ford India shares his views on Ford India new aggressive stance and more