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Amazon's original series Inside Edge becomes most watched title on Prime Video in India

By content@exchange4media.com | Jul 24, 2017

Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch

Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

By guestcolumn@exchange4media.com | Jul 24, 2017

Rele can't stress enough on the difference between frozen desserts and ice-cream..

Coca-Cola's India mission is to grow beyond a single-brand company: T Krishnakumar

By ruhail.amin@exchange4media.com | Jul 24, 2017

T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

By content@exchange4media.com | Jul 24, 2017

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing

Gutenberg appoints Christina Daniels as Director of Content for India

By content@exchange4media.com | Jul 24, 2017

Daniels brings an experience of 15 years in the field of corporate storytelling

IAA tour of Israel to focus on imbibing start-up culture

By guestcolumn@exchange4media.com | Jul 24, 2017

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

IPG Mediabrands launches MAGNA in India

By content@exchange4media.com | Jul 24, 2017

The agency will be headquartered in Gurgaon

Maxus retains media mandate for L'Oreal India

By content@exchange4media.com | Jul 24, 2017

Maxus has been the media AOR for L'Oréal since 2010

Metrics: An OOH (pipe) dream?

By abhinn@exchange4media.com | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

MSL India Announces New Video, Social and Content Leadership Roles

By content@exchange4media.com | Jul 24, 2017

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

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