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LIQVD ASIA assigned digital duties of Premier Futsal

By content@exchange4media.com | Mar 22, 2017

The mandate for LIQVD ASIA is to manage end-to-end digital marketing for the league, across paid, owned, and earned media channels, including creative services

Bigg Boss' finale episode fares better than premiere, garners 9.2 mn impressions: BARC

By content@exchange4media.com | Feb 14, 2017

The grand finale of ‘Bigg Boss 10’ aired on January 29 garnered 9.2 million impressions collectively and 7.1 impressions in the urban market according to BARC Week 5 (January 28- February 3) which is relatively more than that of premiere episode’s 7.7 million impressions

Happii-Fi, SABGROUP’s digital initiative, gains over 1 lakh organic subscribers within two weeks

By content@exchange4media.com | Feb 07, 2017

YouTube channel,Happii-Fi,records over 3million views within two weeks of going live with its first video

Experiential marketing plays key role in Tata Motors' Hexa launch

By shraddha.shirodkar@exchange4media.com | Jan 19, 2017

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Eros International announces film production line-up for 2017-18

By content@exchange4media.com | Jan 13, 2017

The pipeline includes more than 50 films across 8 languages and over 40 directors on board

nexGTv enters into a strategic alliance with Lokdhun

By content@exchange4media.com | Dec 30, 2016

The alliance will offer viewers access to 138 popular regional movies

Dinesh Gautam joins JK Media Network as Executive Editor

By content@exchange4media.com | Nov 09, 2016

Gautam has also worked at senior editorial positions in Live India and Sahara News Network

CPRP vs CPT: What's the need of the hour?

By madhuwanti@exchange4media.com | Nov 01, 2016

Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion

Is Kapil Sharma's magic rubbing off on Sony Entertainment?

By madhuwanti@exchange4media.com | Oct 12, 2016

The Kapil Sharma Show on Sony Entertainment dropped down to 4th position from 1st spot in BARC chart. It was among top 5 shows. Read more about Kapil Sharma in detail.

Mobile Ad Spend Report unveiled at Maddies 2016; reveals 78% growth in mobile adex as 4G & smartphones grow

By abhinn@exchange4media.com | Oct 03, 2016

Mobile ad spends are expected to reach Rs 1280 crore in 2016 and continue to grow in the range of 70-80 per cent into 2017 according to the 2016 Mobile Ad Spend report launched at this year's edition of exchange4media's annual mobile advertising awards - The Maddies