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BBC bets big on Indian regional space...in conversation with Jim Egan, CEO, BBC Global News

By ruhail.amin@exchange4media.com | May 26, 2017

BBC World is currently building its largest global facility in India outside the UK. On a brief visit to India, Jim Egan, CEO, BBC Global News spoke about betting big on the Indian market and foraying into new regional languages

Brands leverage the popularity of Swachh Bharat Abhiyan

By anurag.singh@exchange4media.com | May 26, 2017

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

Focus on the rapidly expanding Mobile Marketing Automation: Almitra Karnik, Head of Marketing & Global Growth, CleverTap

By guestcolumn@exchange4media.com | May 26, 2017

Karnik says that the Mobile Marketing Automation will be a $98 billion opportunity by 2021 and it's been growing at a CAGR of 28.1%

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By content@exchange4media.com | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Indigo Consulting hires Sumitra Sarkar as VP - Client Services & Strategy

By content@exchange4media.com | May 26, 2017

Indigo Consulting’s data and brand-led approach to digital communication is highly differentiated, says Sarkar

IPL 2017 makes history! Buzziest season ever with Vodafone and Vivo most engaging: Maxus Mesh report

By content@exchange4media.com | May 26, 2017

Amazon Chonkpur Cheetah ads were the most watched on digital this IPL season

Neeta Thakare joins InsideSport as Business Head

By content@exchange4media.com | May 26, 2017

Thakare will be responsible for driving the company's business strategies, marketing and sales. She will operate from the company's Mumbai office.

POKKT enables in-game branding with launch of its latest SDK

By content@exchange4media.com | May 26, 2017

With easily integrated and less intrusive ads, the newest feature rollout will make in-app advertising hassle-free for both game developers and brand advertisers

Rajan Anandan takes over as new IAMAI Chairman

By content@exchange4media.com | May 26, 2017

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

Tamil Nadu broadcasters trump South market with Rs. 1,400-1,800 cr revenue

By guestcolumn@exchange4media.com | May 26, 2017

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

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