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92.7 BIG FM launches campaign for music show, #Salim, hosted by Salim Merchant

By content@exchange4media.com | Jul 21, 2017

The campaign, created by Grey Group India, will air across TV and digital platforms

Asianet News Digital plans to foray into Tamil market soon

By guestcolumn@exchange4media.com | Jul 21, 2017

Anoop N, the new COO of the company, shares some of his future plans and strategies in the southern market

BARC India to host multi-city Digital Measurement roadshows

By content@exchange4media.com | Jul 21, 2017

This is part of the planned rollout of its digital measurement products under the EKAM brand

Blippar introduces 'Halos' facial recognition feature on its mobile app

By content@exchange4media.com | Jul 21, 2017

Blippar takes social interaction to a whole new level with augmented reality and customizable AR face profiles

Bloomberg|Quint emerges as most popular business news publisher on Facebook video

By content@exchange4media.com | Jul 21, 2017

It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

DB Corp ad revenues grew 5 per cent YOY to Rs 4336 million in unaudited financial results for Q1'FY 2018

By content@exchange4media.com | Jul 21, 2017

Total revenue reported growth of 4% at Rs 6012 million in current period from Rs 5787 million in Q1 last fiscal

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By ruhail.amin@exchange4media.com | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

By guestcolumn@exchange4media.com | Jul 21, 2017

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

mAadhar app—the next step of Modi's 'Digital India' dream—launches on Android

By guestcolumn@exchange4media.com | Jul 21, 2017

With the Modi government adding yet another app to bring easy governance in the hands of citizens, we look at other apps launched by the government and how they fare on the Play Store

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