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D&AD Awards: 177 Pencils awarded on Day 1 of Results

By content@exchange4media.com | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

DigitalF5 bags digital mandate for Livpure

By content@exchange4media.com | Apr 26, 2017

The digital marketing company to focus on storytelling as a new approach to brand building in the category

Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By guestcolumn@exchange4media.com | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

iTV Network appoints Puneeta Vadehra Negi as COO - Govt. Sales, India News

By content@exchange4media.com | Apr 26, 2017

Negi will be handling government sales for India News National

Ronita Mitra turns entrepreneur; launches Brand Eagle consultancy

By priyanka.mehra@exchange4media.com | Apr 26, 2017

Mitra is already consulting with two consumer goods organisations and also mentoring start-ups

Speculation rife over India 24x7 now being rebranded as Zee Hindustan

By saif.khan@exchange4media.com | Apr 26, 2017

In February, ZMCL management decided to position India 24x7 as a news channel meant for Uttar Pradesh and Uttarakhand

VOOT partners with Google to launch Video-On-Demand Progressive Web App

By content@exchange4media.com | Apr 26, 2017

This upgrade will allow for a high-quality user experience

Adfactors PR hires Ipshita Sen to lead Consumer Marketing practice

By content@exchange4media.com | Apr 25, 2017

Sen will help build Consumer Marketing and Employee Engagement portfolios at the firm

Arnab Goswami says, 'The Nation Still Wants to Know'- this time outside ToI office in Hyderabad

By priyanka.mehra@exchange4media.com | Apr 25, 2017

Not one to cower down, Goswami puts up a poster in what industry insiders feel is the start of a full-blown, bold OOH campaign of Republic TV