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Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

By guestcolumn@exchange4media.com | Jul 24, 2017

Rele can't stress enough on the difference between frozen desserts and ice-cream..

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

By content@exchange4media.com | Jul 24, 2017

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing

Gutenberg appoints Christina Daniels as Director of Content for India

By content@exchange4media.com | Jul 24, 2017

Daniels brings an experience of 15 years in the field of corporate storytelling

IAA tour of Israel to focus on imbibing start-up culture

By guestcolumn@exchange4media.com | Jul 24, 2017

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Isobar announces Global Isobar Commerce Practice

By content@exchange4media.com | Jul 24, 2017

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network

Metrics: An OOH (pipe) dream?

By abhinn@exchange4media.com | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

MSL India Announces New Video, Social and Content Leadership Roles

By content@exchange4media.com | Jul 24, 2017

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

Sandeep Amar steps down as CEO, Indian Express Digital

By ruhail.amin@exchange4media.com | Jul 24, 2017

Amar had joined Indian Express Digital at a time after the company has gone through a significant revamp of its digital presence

Sony Music India collaborates with MAAC to generate brand awareness

By content@exchange4media.com | Jul 24, 2017

Sony Music India generates awareness about the premier institute via a fun music video

With big data, marketers now have a goldmine of information: Atul Soni, Co-founder and CMO, Cuberoot Technologies

By guestcolumn@exchange4media.com | Jul 24, 2017

Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth

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