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#ARM Worldwide partners with HubSpot

By content@exchange4media.com | Sep 20, 2017

To offer inbound marketing services with 50 certified professionals

#Nazar Uthao urges Sachin Tendulkar in new Luminous Fan TVC

By content@exchange4media.com | Sep 20, 2017

People missing out on beauty in life says sports star in new TVC

Creativeland Asia appoints Priyanka Mehra as Editor-in-Chief - Content Marketing

By content@exchange4media.com | Sep 20, 2017

Mehra will work closely with the team of Baaash Digital, which has an in-house ecosystem of everyday content creators

Dentsu Impact elevates Anupama Ramaswamy as NCD

By content@exchange4media.com | Sep 20, 2017

Dentsu Impact recently re-structured its creative department

FoxyMoron bags digital mandate of Burger King

By content@exchange4media.com | Sep 20, 2017

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer loyalty

Guest Column: The 6 critical dimensions of Digital Advertising: Malik Gilani, Esar Media and Advertising

By guestcolumn@exchange4media.com | Sep 20, 2017

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

iProspect launches Intelligent Content in India; bags Aegon Life Insurance as its first client

By content@exchange4media.com | Sep 20, 2017

Intelligent Content is an end-to-end solution that uses intelligent data and insights to design strategies around content creation, amplification and measurement.

Shift from e-commerce to m-commerce accelerating in India

By ruhail.amin@exchange4media.com | Sep 20, 2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

By content@exchange4media.com | Sep 20, 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

Starcom wins media mandate for Godrej & Boyce

By content@exchange4media.com | Sep 20, 2017

The mandate covers all media duties except digital. Mindshare is the incumbent agency.

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