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Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

By guestcolumn@exchange4media.com | Jul 24, 2017

Rele can't stress enough on the difference between frozen desserts and ice-cream..

Gutenberg appoints Christina Daniels as Director of Content for India

By content@exchange4media.com | Jul 24, 2017

Daniels brings an experience of 15 years in the field of corporate storytelling

IAA tour of Israel to focus on imbibing start-up culture

By guestcolumn@exchange4media.com | Jul 24, 2017

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

IPG Mediabrands launches MAGNA in India

By content@exchange4media.com | Jul 24, 2017

The agency will be headquartered in Gurgaon

Maxus retains media mandate for L'Oreal India

By content@exchange4media.com | Jul 24, 2017

Maxus has been the media AOR for L'Oréal since 2010

Metrics: An OOH (pipe) dream?

By abhinn@exchange4media.com | Jul 24, 2017

Can the OOH sector overcome the various hurdles to set up a common metric, something that the industry has been crying out for the longest time?

MSL India Announces New Video, Social and Content Leadership Roles

By content@exchange4media.com | Jul 24, 2017

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

Star India rebrands Life Ok as Star Bharat, scheduled to launch on I-Day

By content@exchange4media.com | Jul 24, 2017

Star India has reportedly rebranded Life Ok and will launch it on August 15 with new shows

Uber India appoints Sanjay Gupta as Head of Marketing

By content@exchange4media.com | Jul 24, 2017

Gupta to focus on further strengthening brand Uber in India

With big data, marketers now have a goldmine of information: Atul Soni, Co-founder and CMO, Cuberoot Technologies

By guestcolumn@exchange4media.com | Jul 24, 2017

Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth

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