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Radio hoping for festive cheer after disappointing H1'2017

By abhinn@exchange4media.com | Aug 10, 2017

Most private FM players have seen drop in revenue in the opening quarters of 2017 due to various government policies including GST, RERA and more. Yet, the sector is hoping for a change in fortunes during the festive season

Five ads that became social media gold

By guestcolumn@exchange4media.com | Aug 04, 2017

We decode 5 ads that recently went viral...

Vipin Kharbanda joins The Statesman as VP- Marketing

By content@exchange4media.com | Aug 04, 2017

Prior to this, Kharbanda was working with The Tribune as Regional Head Marketing (North)

SRK-Anushka starrer Jab Harry Met Sejal ropes in big brands

By guestcolumn@exchange4media.com | Aug 03, 2017

The much-anticipated SRK-Anushka movie is slated to release on August 4, 2017 and has attracted some of the biggest brands to associate with it. These comprise of potential brands that carry forward the theme of the film like Cox & Kings, Twitter and TBZ among others.

ABC AGM on Sept. 14 to approve audited statement, appoint council of management members

By saif.khan@exchange4media.com | Aug 02, 2017

The members of the ABC include publishers, advertisers, advertising agencies and government bodies

Ashu Phakey elevated to COO, HT English Print Business

By saif.khan@exchange4media.com | Jul 28, 2017

Phakey was previously HT Delhi’s Business Head

Bharat Kapadia joins BrandAd Emedia Solutions Board

By content@exchange4media.com | Jul 28, 2017

Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By content@exchange4media.com | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

DB Corp ad revenues grew 5 per cent YOY to Rs 4336 million in unaudited financial results for Q1'FY 2018

By content@exchange4media.com | Jul 21, 2017

Total revenue reported growth of 4% at Rs 6012 million in current period from Rs 5787 million in Q1 last fiscal

Ogilvy India restructures for new Integrated Creative Leadership

By content@exchange4media.com | Jul 14, 2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure