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Digital venture Live History India makes the past come alive, one story at a time

By content@exchange4media.com | May 16, 2017

Live History India, a new digital platform focused on bringing alive Indian history, stands apart due to its intensive research and network of 50 authors and historians

Guest Column: Social media can either be the tool that builds a company or the dagger that kills it: Dr Kushal Sanghvi, Director, Vitamin T

By guestcolumn@exchange4media.com | Apr 13, 2017

Sanghvi, former business head of Reliance Entertainment and Digital, on the pros and cons of the anytime availability of social media

ESPNcricinfo provides fans unlimited IPL 2017 excitement

By content@exchange4media.com | Apr 11, 2017

Original video programming includes Match Day T20, Both Ends, Runorder and On The Road every day throughout IPL season

Brooke Bond Red Label’s new ad addresses the issue of loneliness

By guestcolumn@exchange4media.com | Mar 03, 2017

The latest ad by Ogilvy and Mather follows the story of a lonely elderly woman suffering from Alzheimer's

Voot's new web series 'UNTAG' celebrates individuality

By content@exchange4media.com | Jan 05, 2017

Presented by Moto Z, the six-episode series started on January 4

IPRCCA 2016: Panel dissects issues plaguing media in the age of mistrust

By content@exchange4media.com | Dec 16, 2016

The panel discussion was moderated by Kumar Deep Banerjee, Head External Communications, Vodafone India

Jyotin Verma appointed as HT's Business Head – Chandigarh & Punjab

By saif.khan@exchange4media.com | Dec 06, 2016

Verma will report to HT English’s CEO Rajeev Beotra who returned to HT after a stint with Star India earlier this month

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

By content@exchange4media.com | Dec 03, 2016

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

Arun Nanda questions Cyrus Mistry’s 'paid PR claim' in open letter

By content@exchange4media.com | Nov 18, 2016

Arun Nanda, Chairman and MD of Rediffusion Y&R, has written an open letter to Mistry and questioned the press release issued by Mistry’s office on Tuesday in which he alleged that Tata Sons paid for PR work done for Tata Trusts

Mumbai Press Club issues ultimatum to Tata Group

By content@exchange4media.com | Nov 07, 2016

The demand is to fire all TOPS guards from Tata companies by noon today following the physical assault of photojournalists outside Bombay House on Friday