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The Advertising Club announces jury for ‘Marquees 2017’

By content@exchange4media.com | Jul 11, 2017

The debut edition of the awards to be presented by News18 India

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By guestcolumn@exchange4media.com | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By content@exchange4media.com | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

GroupM takes fresh and Mint-y route for new call for diversified talent

By priyanka.mehra@exchange4media.com | May 25, 2017

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

Law & Kenneth Saatchi & Saatchi goes Americana inside out with its latest campaign for Jockey India

By content@exchange4media.com | May 16, 2017

The campaign includes a TVC, Print, OOH, and will also use radio and digital for engagement and activation

BARC India sets up independent Disciplinary Council for transparency in measurement

By content@exchange4media.com | Mar 29, 2017

The 6-member Council (BDC) to be headed by Justice Mukul Mudgal, Former Chief Justice, Punjab and Haryana High Court

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By content@exchange4media.com | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

Flashed yesterday: GroupM to acquire controlling interest in MediaCom India

By priyanka.mehra@exchange4media.com | Jan 25, 2017

While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure

Dentsu One, Harper Collins join hands to celebrate Harper Collins’ 25 years in India

By content@exchange4media.com | Jan 24, 2017

The celebration consists of a film that shows the journey of a novel titled ‘Journeys Never End’