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BARC India sets up independent Disciplinary Council for transparency in measurement

By content@exchange4media.com | Mar 29, 2017

The 6-member Council (BDC) to be headed by Justice Mukul Mudgal, Former Chief Justice, Punjab and Haryana High Court

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By content@exchange4media.com | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

Flashed yesterday: GroupM to acquire controlling interest in MediaCom India

By priyanka.mehra@exchange4media.com | Jan 25, 2017

While MediaCom India will continue operating as an independent brand, the agency will have the advantage of access to GroupM’s global infrastructure

Dentsu One, Harper Collins join hands to celebrate Harper Collins’ 25 years in India

By content@exchange4media.com | Jan 24, 2017

The celebration consists of a film that shows the journey of a novel titled ‘Journeys Never End’

Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas

By madhuwanti@exchange4media.com | Jan 23, 2017

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

IMPACT Person of the Year Award 2016 in pictures

By content@exchange4media.com | Dec 14, 2016

Before the IPOY award was presented, there was a special felicitation for IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia

IPOY 2016: An award of this kind speaks of an organisation’s calibre to adapt to change: Anil Kapoor

By content@exchange4media.com | Dec 14, 2016

In its 12th year, the IMPACT Person of the Year, 2016 Award instituted by the exchange4media Group, chief guest Bollywood actor Anil Kapoor enlightened the crowd with his taken on the dynamic broadcasting industry

IPOY 2016: No fear, No greed, No entitlement, are our guiding principles: Vijay Shekhar Sharma, Paytm

By content@exchange4media.com | Dec 14, 2016

Vijay Shekhar Sharma, Founder and CEO of Paytm, has won the IMPACT Person of the Year, 2016 Award, instituted by the exchange4media Group. Here he speaks about his vision for the future. Excerpts

IPOY2016 recognizes Shashi Sinha and CVL Srinivas for contribution to industry

By content@exchange4media.com | Dec 14, 2016

Before the IPOY award was presented, there was a special felicitation of IPOY nominees Shashi Sinha, CEO of IPG Mediabrands India and CVL Srinivas, CEO of GroupM South Asia, as acknowledgement of the great role played by these two industry stalwarts towards improving the measurement matrics across the TV and Print industry

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