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ESPNcricinfo partners with Maruti Suzuki Vitara Brezza for IPL

By content@exchange4media.com | Apr 27, 2017

ESPN’s Melinda Farell and Arya Yuyutsu tour across all IPL destinations exploring the sights, sounds, and buzz in the latest season of the sport travel program, On the Road

D&AD Awards: 177 Pencils awarded on Day 1 of Results

By content@exchange4media.com | Apr 26, 2017

The D&AD Professional Awards inspire and celebrate the best in design, digital, and advertising

IPG Media Lab, NY, launches Outlook 2017

By content@exchange4media.com | Apr 25, 2017

Outlook 2017 is categorized in three sections: Advanced Interfaces, Global Culture, and Augmented Intelligence

Carrier Midea India appoints Bottle Openers as its digital agency on record

By content@exchange4media.com | Apr 22, 2017

The mandate covers overall digital and social strategies, media planning, and media buying

Remembering the Czar of Regional Journalism – late Ramesh Chandra Agarwal

By ruhail.amin@exchange4media.com | Apr 22, 2017

Agarwal was a visionary and risk taker with a sharp grip on the changing market dynamics of the language papers

ZEE Entertainment strengthens its position in Central Europe; announces entry into Poland

By content@exchange4media.com | Apr 22, 2017

The company has appointed PawelKolasa as Country Manager – Poland; he will report to NeerajDhingra, CEO – ZEE Network Europe

Dentsu Webchutney appoints Ajay Ahluwalia as Executive Creative Director

By content@exchange4media.com | Apr 21, 2017

Ahluwalia will lead the charge out of the agency’s Gurgaon office

Great Big Story partners with Korean Air for new series on South Korea's street culture

By content@exchange4media.com | Apr 19, 2017

The nine-part editorial series is accompanied by a branded content partnership established by CNN International Commercial (CNNIC) with Korean Air

Guest Column: OTT segment and its future and the changing face of marketing: Manav Sethi, Chief Marketing Officer at ALTBalaji

By guestcolumn@exchange4media.com | Apr 19, 2017

Sometime in the future we would know which half of the money spent on advertising is wasted, feels Sethi

Arré ropes in Jaideep Singh to guide its monetisation strategy

By content@exchange4media.com | Apr 13, 2017

Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards expanding other content verticals