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ABP News unveils new logo

By content@exchange4media.com | Jan 19, 2017

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

Xaxis' arm Light Reaction makes its debut in Hong Kong

By content@exchange4media.com | Jan 19, 2017

Light Reaction’s pay-for-performance media model provides advertisers with a risk-free way to drive real outcomes such as sales, subscriptions and other concrete forms of engagement, paying only for clearly defined consumer results

Laqshya Solutions puts PGI in the spotlight through its outdoor campaigns

By content@exchange4media.com | Jan 16, 2017

The Platinum Day of Love and Evara campaigns were visible in 28 cities.

TV ad share of consumer durables sector drops by 83% post demonetisation

By content@exchange4media.com | Jan 16, 2017

Consumer durables sector has registered a massive dip in television advertising share during the period November 9 to December 25

FreeCharge ties up with Jaipur Literature Festival for first cashless edition of event

By content@exchange4media.com | Jan 12, 2017

Partnerships with retail chains, raising money from Jasper Infotech and now association with Zee Jaipur Literature Festival, 2017 has started off with a bang for digital wallet FreeCharge

Zenith unveils 10 Artificial Intelligence trends for marketers

By content@exchange4media.com | Jan 11, 2017

Zenith has unveiled 10 trends that show how AI will help to power the consumer journey in 2017, driving engagement opportunities and effectiveness for marketers

India Today Group announces first edition of India Today Conclave - South 2017

By content@exchange4media.com | Jan 09, 2017

The two-day conclavein Chennai will bring Chief Ministers of the southern states andstars such as Kamal Haasan, Tamannaah Bhatia, and others on one platform

ZEE Theatre to tour nation, stage 12 plays across 15 cites

By content@exchange4media.com | Jan 09, 2017

The plays will feature theatre stalwarts Makarand Deshpande, Sunil Shanbag, Mahesh Dattani, Nitish Bharadwaj, and Sonali Kulkarni, among others

Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

By | Jan 07, 2017

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

Hakuhodo's Woon Hoh joins ADFEST 2017 as Jury President, Direct Lotus and Promo Lotus

By content@exchange4media.com | Jan 07, 2017

His regional experience makes him the perfect candidate for ‘20 Years of Diversity’ theme