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Coca-Cola's India mission is to grow beyond a single-brand company: T Krishnakumar

By ruhail.amin@exchange4media.com | Jul 24, 2017

T Krishnakumar, President, Coca-Cola India & Southwest Asia, shares that India has undergone several changes that have had a direct impact on consumer behaviour

Consumer engagement, disruption and innovation key to staying relevant, say brand experts

By content@exchange4media.com | Jul 24, 2017

Brand experts, who converged at the launch of the 13th edition of BW Business World Marketing Whitebook, deliberated on how to stay relevant in the era of new-age marketing

IAA tour of Israel to focus on imbibing start-up culture

By guestcolumn@exchange4media.com | Jul 24, 2017

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

MSL India Announces New Video, Social and Content Leadership Roles

By content@exchange4media.com | Jul 24, 2017

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

With big data, marketers now have a goldmine of information: Atul Soni, Co-founder and CMO, Cuberoot Technologies

By guestcolumn@exchange4media.com | Jul 24, 2017

Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth

BARC India launches BMW version 22.#

By content@exchange4media.com | Jul 22, 2017

With this new version, BARC India aims to help cut down the time invested in making a Planview (creating pre evals

e4mChillout: Table Tennis is akin to meditation for Vivek Bhargava!

By guestcolumn@exchange4media.com | Jul 22, 2017

Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learning stand-up comedy!

LinkedIn plans on launching native B2B videos

By guestcolumn@exchange4media.com | Jul 20, 2017

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B content specific video platform and the focus on LinkedIn Lite on 2G internet for grey skilled workers.

When everybody in the industry was de-growing during demonetisation, we were growing: Neelima Burra, CMO, Cargill Foods India

By guestcolumn@exchange4media.com | Jul 20, 2017

After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisation and also to the brands that the banner holds. We had a conversation with Neelima Burra, CMO, Cargill Foods India...