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Viu hits 6 million active users; 50% growth in 4 months

By content@exchange4media.com | Apr 29, 2017

Viu Originals provides exclusive and unique Asian premium content to viewers

Fever FM consolidates leadership in metros, hikes ad rates by 20%

By content@exchange4media.com | Apr 28, 2017

Ad rate hike is in step with the growth in listenership and in line with the network’s endeavor to keep advertising inventory under control, says Harshad Jain, CEO – Radio and Entertainment, HT Media

Movie marketing 2.0: From generic to technology driven

By ruhail.amin@exchange4media.com | Apr 28, 2017

Film promotion and marketing has come a long way from being a generic subject for marketers to something that is extremely targeted and uses data driven insights. We unravel the latest trends in movie marketing and promotion, and look at key shifts in this domain

OTTOEDGE is the official creative, digital and media agency for MAN Trucks India

By content@exchange4media.com | Apr 28, 2017

The first official agency appointed by MAN Trucks India after a 3-month rigorous pitch process, OTTOEDGE will chart out MAN’s advertising communication strategy for CLA range of vehicles

Vishal Chaddha moves on from HT Media

By saif.khan@exchange4media.com | Apr 28, 2017

Vishal Chaddha is moving on from HT Media after five years with the company

What is eating Facebook Instant Articles?

By abhinn@exchange4media.com | Apr 28, 2017

Even as global publishers pull out of Instant Articles, we take a look at the reasons behind this and the scenario in India

Arnab Goswami to launch Centre for Indian journalism

By saif.khan@exchange4media.com | Apr 27, 2017

The forum will host debates and discussions apart from shifting the centre of gravity of Indian journalism away from New Delhi

Discovery announces digital partnerships with VS Media and TABILABO

By content@exchange4media.com | Apr 27, 2017

These initiatives to transform and accelerate Discovery’s growth across Asia Pacific

I'm going to do what my father started—focus on the education sector and give back to society: T Venkat Vardhan, MD, DNA Networks

By guestcolumn@exchange4media.com | Apr 27, 2017

Vardhan speaks to exchange4media about his tenure at DNA Networks, his expectations from the company post his retirement this year, and more

WARC 100: Lessons from the world's best marketing campaigns revealed

By content@exchange4media.com | Apr 27, 2017

WARC summarizes key findings included in the 2017 WARC 100 analysis report

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