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BARC Week 37: Amazon Online and Lalitha Jewellery lead Top 10 Brands, ahead of festive season

By content@exchange4media.com | Sep 22, 2017

The festive period is witnessing e-commerce giant Amazon Online India retaining its second spot in BARC’s Top 10 Brands, while Flipkart slips to seventh position

Guest Column: Confessions of a new-age communication firm

By content@exchange4media.com | Sep 22, 2017

Examining how these firms are aggressively trying to find their own identity in the traditional industry environment through a sneak peek at their private diary

#Nazar Uthao urges Sachin Tendulkar in new Luminous Fan TVC

By content@exchange4media.com | Sep 21, 2017

People missing out on beauty in life says sports star in new TVC

BBH wins creative mandate of Smartron

By content@exchange4media.com | Sep 21, 2017

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media

Flipkart ups its social media game for 'Big Billion Days'

By guestcolumn@exchange4media.com | Sep 21, 2017

Flipkart has used its social media platforms innovatively for this year’s festive shopping season

Starcom wins media duties for Lenskart

By content@exchange4media.com | Sep 21, 2017

Lenskart reaches out to over 1, 00,000 customers a month via a unique combination of a strong online business as well as a first of its kind home check-up service

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

By guestcolumn@exchange4media.com | Sep 21, 2017

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

The Womb wins strategy and creative mandate for ASUS India

By content@exchange4media.com | Sep 21, 2017

The agency is tasked with the communications mandate for both smartphones and laptops business in India

Tomorrow Creative Lab wins creative duties of Ashiana Housing Ltd.

By guestcolumn@exchange4media.com | Sep 21, 2017

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space

FoxyMoron bags digital mandate of Burger King

By content@exchange4media.com | Sep 20, 2017

The mandate entails building and reinforcing the brand’s digital presence through strategic planning and out-of-the-box solutions to attain consumer loyalty

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