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LinEngage initiates education-led program for Acuvue

By content@exchange4media.com | Feb 25, 2017

The program aims to create awareness about the importance of eye health and promote early detection of refractive errors among young students in India

Ranveer is Rupa Frontline's 'Aankh ka taara'

By content@exchange4media.com | Feb 25, 2017

Scarecrow Communications uses the actor to showcase an ad that is equally young, energetic, entertaining, and contemporary

Rediffusion-Y&R launches Brand Asset Valuator® 2017

By content@exchange4media.com | Feb 25, 2017

First-of-its-kind in India, the BAV is a powerful diagnostic tool for building and managing brands

Fountainhead | MKTG unifies Digital and Activations verticals to create integrated experiential marketing offering

By content@exchange4media.com | Feb 24, 2017

The agency aims to use the blend to focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling

Rasna launches new ad campaign 'Pyarelal Ka Bachpan Ka Pyar'; also ventures into baked sweet snack category

By content@exchange4media.com | Feb 24, 2017

The ad campaign is dedicated to Rasna’s journey of spreading love for decades, across generations

Washington Post's Rama Lakshmi joins The Print; BCCI's Nishant Arora joins The Quint

By content@exchange4media.com | Feb 24, 2017

Several prominent editorial movements took place recently

Women across the world finally take centrestage in sportswear ads

By guestcolumn@exchange4media.com | Feb 24, 2017

A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss

Bharti Airtel to acquire Telenor India

By content@exchange4media.com | Feb 23, 2017

Airtel will acquire Telenor India’s running operations in seven circles - Andhra Pradesh, Bihar, Maharashtra, Gujarat, UP (East), UP (West) and Assam

Dentsu Aegis Network launches CSR Advisory, InDeed

By content@exchange4media.com | Feb 23, 2017

InDeed will work with clients to infuse brand purpose into their CSR strategies

Happy mcgarrybowen wins creative mandate for Duroflex

By content@exchange4media.com | Feb 23, 2017

Happy mcgarrybowen to manage integrated communication mandate for Duroflex and fuel the brand’s aggressive growth plans

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