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Brands leverage the popularity of Swachh Bharat Abhiyan

By anurag.singh@exchange4media.com | May 26, 2017

Astral Pipes is the recent brand after Dettol, Lifebuoy, Domex and Ghadi Detergent to spread the message of hygiene for Swachh Bharat

Concept PR bags America's PR World Gold

By content@exchange4media.com | May 26, 2017

The agency’s Mission Mumbai Local campaign wins PR Milestone Award

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By content@exchange4media.com | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Tamil Nadu broadcasters right on top with Rs. 1,400-1,800 crore revenue: PMAR report

By guestcolumn@exchange4media.com | May 26, 2017

With the revenue billed at Rs. 1,400-1,800 cr, the southern markets are only going to get more lucrative

Havas Group acquires Health & Wellness communications agency, Sorento

By content@exchange4media.com | May 25, 2017

Sorento will integrate the Havas Health & You business unit and will be rebranded as Havas Life Sorento

Manish Aggarwal joins ZDCL as Chief Marketing Officer

By content@exchange4media.com | May 25, 2017

Aggarwal will be leading the social media and digital marketing strategy across the Essel Group

BIG FM launches five new stations in Maharashtra

By content@exchange4media.com | May 24, 2017

The radio station will amplify its reach to benefit advertisers through localised content powered by national and award winning shows

Concept PR forays into Kerala market

By content@exchange4media.com | May 24, 2017

Ajith Kumar to head Kochi office

Former Myntra marketing communications head launches agency, Canvilicious, with big client wins

By content@exchange4media.com | May 24, 2017

The integrated marketing agency by Ainara Kaur has signed on cure.fit, cult.fit and Inito as its big ticket clients

Ruder Finn wins communication mandates for Lee, Lowe's India and WeWork

By content@exchange4media.com | May 24, 2017

These wins come after a series of multi-agency and competitive pitches

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