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Ad industry join hands to fight violence against women; The Ad Club & AAAI to fund, launch campaign at Goafest 2017

By content@exchange4media.com | Jan 17, 2017

The Advertising Club and the Advertising Association of India will release the campaign to call for entries on January 19, 2017. The entries would be judged by an elite jury and the winning entry would be produced as a multimedia campaign and released ceremoniously on April 7 at the Goafest

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

By ruhail.amin@exchange4media.com | Jan 17, 2017

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Sidharth Ghosh to head ITW Playworx

By content@exchange4media.com | Jan 17, 2017

The new media-communication arm willfocus on bringing path-breaking brand solutions for the new-age consumer

Sony ROX HD will stand its own ground and become successful: NP Singh, SPN

By content@exchange4media.com | Jan 17, 2017

Sony Pictures Networks India has set its eye on achieving leadership in the Hindi music space and grabbing a large market share with the launch of it second music channel, Sony ROX HD

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By content@exchange4media.com | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Guest Column: Indian Mobile VAS to grow at 18.5% CAGR in 2015-2020: Dushyant Jani, Mobclixs Technologies

By guestcolumn@exchange4media.com | Jan 14, 2017

VAS, which was just a source of entertainment, has now become a necessity in today’s dynamic environment, says Jani, founder and CEO, Mobclixs Technologies

Havas Group is now both data-driven and 100 per cent programmatic

By content@exchange4media.com | Jan 14, 2017

Over 25 per cent of its employees have engaged to become 100 per cent programmatic through a new proprietary training program

It's a tiger vs dragon affair in Havells Wires' new campaign

By content@exchange4media.com | Jan 14, 2017

Mullen Lintas Delhi has built the ad film around Puliyattam, a south Indian art form, as the brand hopes to further strengthen its connect with consumers

Madison BMB wins 7 new clients over 9 months

By content@exchange4media.com | Jan 14, 2017

The accounts include Angel broking, Miraj Cinemas, Naman Group, Aditya Birla Health Insurance, Web Talkies, Amul Bodywarmers, and Vistaprint

Guest Column: Forecasts for advertising in 2017: Vivek Rao, Law & Kenneth, Saatchi & Saatchi

By guestcolumn@exchange4media.com | Jan 13, 2017

Rao shares certain trends and patterns which we will get to see in the advertising domain this year