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As Publicis launches Marcel in India, Srija Chatterjee named MD, Sudeep Gohil CSO and Managing Partner for Publicis Worldwide

By content@exchange4media.com | Mar 30, 2017

Srija Chatterjee, Sudeep Gohil, Bobby Pawar, (Chief Creative Officer and Managing Director) will run all the Publicis Worldwide operations in India, including Marcel, and report to Saurabh Varma, CEO, Publicis Communications, India

Dentsu Aegis Network acquires Sri Lankan ad industry pioneer, Grant Group

By content@exchange4media.com | Mar 30, 2017

The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with its largest independent agency

Hill+Knowlton Strategies wins PR biz for kids' entertainment channel Pogo

By content@exchange4media.com | Mar 30, 2017

H+K presented a PR strategy that showed depth of strategic thought and creativity that was in sync with our goals for Pogo, says Siddharth Jain, MD, South Asia, Turner International India

Being desi: Lufthansa India’s success story

By guestcolumn@exchange4media.com | Mar 29, 2017

Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth

PR industry faces dearth of specialist talent: Atul Ahluwalia, Founding Partner, First Partners

By ruhail.amin@exchange4media.com | Mar 29, 2017

In an interview with exchange4media, Atul Ahluwalia, Founding Partner, First Partners Communications, spoke about changing rules of the PR industry, and more

PV Sindhu is the face of Panasonic batteries

By content@exchange4media.com | Mar 29, 2017

The 21-year-old Olympic silver medalist badminton player has signed a 5-year endorsement deal with the brand

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

By ruhail.amin@exchange4media.com | Mar 28, 2017

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is scope for such crisis showing up again, especially in cases where small to medium digital marketing agencies are involved

Brain over beauty: Kerala tourism's new ad far from earlier picture-perfect ads

By content@exchange4media.com | Mar 28, 2017

A three minute ‘window’ shows the unique cultural world of Kerala

Jury Chairs announced for Goafest 'ABBY AWARDS 2017'

By content@exchange4media.com | Mar 28, 2017

jury deliberation process for CREATIVE ABBY and MEDIA ABBY's has just culminated

Integration with technology and expansion beyond metros identified as key areas for accelerating growth of OOH industry

By saif.khan@exchange4media.com | Mar 27, 2017

Marketers and outdoor agency representatives spoke about marrying outdoor with digital technologies and moving beyond select outdoor locations in a few metro cities to take the OOH industry ahead