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Coca Cola's Debabrata Mukherjee tipped to be new ABC Chairman

By content@exchange4media.com | Sep 14, 2017

He will replace I Venkat, Director, Eenadu, who was unanimously elected as Chairman of Audit Bureau of Circulation last year

Times Now, Coca-Cola India, Rasna ads failed to follow ASCI guidelines in June 2017

By content@exchange4media.com | Sep 09, 2017

In June 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements

Bisleri battles look-alikes with vernacular labels

By guestcolumn@exchange4media.com | Aug 29, 2017

Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country

Finally! We know how Pops got his nickname

By content@exchange4media.com | Aug 24, 2017

At KV Sridhar’s book launch event, Alyque Padamsee finally reveals the story behind Sridhar’s nickname, Pops

Impact PR appoints Prabhat Bhattacharya as COO

By content@exchange4media.com | Aug 19, 2017

The role of the Chief Operating Officer has been created with the aim to link the corporate reputation chain

Guest Column: Words are now supplementary to visual imagery

By SnehasisBose@gmail.com | Aug 14, 2017

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a critical necessity.

The Advertising Club announces nomination list for Marquees 2017

By content@exchange4media.com | Aug 08, 2017

The nomination list includes thought leaders who have been category game changers and innovators

Devendra Chawla to join Walmart India as EVP & COO

By content@exchange4media.com | Aug 03, 2017

He will spearhead merchandising, marketing, and omni-channel functions.

Hindustan Coca-Cola Beverages elevates Dinesh Jadhav

By content@exchange4media.com | Aug 03, 2017

He is now Executive Director and Head of Supply Chain

Cheil India launches Cheil Design

By content@exchange4media.com | Aug 01, 2017

The new unit will be headed by Prerna Mehra