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HBO has the title mix to attract big brands, advertisers: Rohit Bhandari

By madhuwanti@exchange4media.com | Jun 28, 2017

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

Keshet International appoints Nicola Andrews to lead its kids’ division

By content@exchange4media.com | Jun 28, 2017

Kids’content veteran Nicola Andrews to lead charge for new acquisitions, co-productions and worldwide sales

KFC's secret recipe to staying relevant

By guestcolumn@exchange4media.com | Jun 28, 2017

Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Pitch Top 50 Brands: Jury's decision is out

By content@exchange4media.com | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Videocon d2h adds two J&K channels to its platform on Eid

By content@exchange4media.com | Jun 28, 2017

Increases focus on J&K by adding JK 24x7 News and Gulistan News

Cannes Lions 2017: I am absolutely thrilled, says Prasoon Joshi

By srabana@exchange4media.com | Jun 27, 2017

McCann Worldgroup India emerges as Indian agency with highest number of metals at the recently concluded Cannes Lions

Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

By srabana@exchange4media.com | Jun 27, 2017

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the campaign that has taken the world by storm, winning four Grand Prix awards at the Cannes Lions

Cannes Lions 2017: Some celebrated campaigns

By content@exchange4media.com | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By guestcolumn@exchange4media.com | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions