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Ecommerce players Amazon, Myntra and Snapdeal return to BARC’s top 10 brand list

By content@exchange4media.com | Jan 13, 2017

BARC’s week 1 (December 30-January 6) saw ecommerce players Amazon, Myntra and Snapdeal return to the list of Top 10 Brands after Diwali. Meanwhile Reckitt Benckiser India's replaced FMCG company Patanjali Ayurved in the top 10 advertisers chart

Innovative ad campaigns riding on the back of demonetisation

By guestcolumn@exchange4media.com | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52

By content@exchange4media.com | Jan 06, 2017

BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands

Has 2016 been Patanjali's year?

By madhuwanti@exchange4media.com | Dec 30, 2016

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Sahara India Life Insurance leads BARC's top 10 brands list in week 51

By content@exchange4media.com | Dec 30, 2016

Top 10 Brands list under BARC’s Across Genres category for the week 51 (December 17-23) saw the insurance company leading the chart with 14,194 insertions; Hindustan Lever, Patanjali came first and second respectively in Top 10 advertisers list

Jack in the Box Worldwide appoints Kaizad Pardiwalla as President

By content@exchange4media.com | Dec 08, 2016

Pardiwalla, who joins from Orchard Advertising, will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective

Tejas Mehta joins WYP as founder member and Director – Strategy & Account Management

By content@exchange4media.com | Dec 07, 2016

Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare

Airtel appoints Sunil Taldar as CEO & Director (DTH)

By content@exchange4media.com | Dec 06, 2016

Taldar will be a member of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

By content@exchange4media.com | Dec 06, 2016

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

By content@exchange4media.com | Dec 03, 2016

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives