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C1X Partners with IdeateLabs

By content@exchange4media.com | Jul 11, 2017

Move of C1X being DSP of IdeateLabs will provide a hybrid programmatic digital media solution along with data management capabilities to their clients in India

Digital ad fraud-the next big organised crime?

By abhinn@exchange4media.com | May 29, 2017

The need for transparency and protection for online advertising has never been more important than it is now

E-com platforms challenge market hegemony with focused digital advertising push

By abhinn@exchange4media.com | May 10, 2017

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brands

C1X brings Gokul Rajaram on its Advisory Board

By content@exchange4media.com | Apr 19, 2017

‘The Godfather of AdSense’ says he’s excited to help the C1X team build an impactful product and company that transforms the world of advertising

Staring at possible $750 million loss, Google brings in third party help

By abhinn@exchange4media.com | Apr 04, 2017

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

C1X ropes in Gaurav Prabhu as Director - Sales, India

By content@exchange4media.com | Mar 30, 2017

Prabhu will be reporting to Sunil Punjabi, VP and Business Head, South Asia

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

By content@exchange4media.com | Mar 22, 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

By guestcolumn@exchange4media.com | Mar 22, 2017

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

C1X bags 5 awards at the National Digital Marketing Awards

By content@exchange4media.com | Feb 14, 2017

The Advertising and Marketing Technology leader was declared Programmatic Company of the Year India

C1X appoints Kartik Mehta as Director Mobile Sales - India

By content@exchange4media.com | Feb 07, 2017

Mehta’s appointment will enable C1X to expand its operations in one of its largest strategic growth markets globally