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Guest Column: 3 myths to avoid when marketing to boomers+ and millennials: Stacey Hawes, President, Data Practice, Epsilon

By guestcolumn@exchange4media.com | Aug 28, 2017

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power

Mobile travel sales in India set to grow 67.1% CAGR from 2017 to 2020: Criteo Report

By content@exchange4media.com | Mar 03, 2017

54% millennials use smartphones for online browsing of travel service; mobile apps are frequently used by all age groups to browse and book travel services

Wrigley India takes a crack at Rs 250 crore mint market

By sarmistha.neogy@exchange4media.com | Oct 25, 2016

Wrigley has launched a 360 degree campaign to mark the entry of their brand into the mints space in India with Doublemint

Flashback 2014: AIB, Nescafe, Airtel top viral videos of 2014

By Ankur.singh@exchange4media.com | Dec 18, 2014

exchange4media takes a look at why these videos scored brownie points with consumers

Millennials look to 'Business' to solve world's greatest problems: Study

By content@exchange4media.com | Sep 18, 2014

The India Chapter of MSLGroup's study, titled 'The Future of Business Citizenship', reveals the emergence of a new 'Social Contract' as millennials in India look beyond Government for collaborative, action-oriented solutions

Ogilvy beefs up Mumbai creative team with four senior hires

By content@exchange4media.com | Sep 04, 2014

Neville Shah, Syed Mohammed Talha Nazim, Mahesh Madhukar Parab and Talha Bin Mohsin have been brought on board as Senior Creative Directors

Ode to grand old ads: AIB creates an advertising time machine

By Ankur.singh@exchange4media.com | Jul 17, 2014

Comedy collective AIB has collaborated with beat-boxing band Voctronica to produce a video that that pays homage to the greatest, most memorable ads India has ever seen

Boomer playfully engages youth with its new ‘Phat Li’ campaign

By content@exchange4media.com | Apr 12, 2014

Taking the age-old tradition of camaraderie between friends, the campaign, conceptualised by DDB Mudra, stays true to the core brand promise of – fun, mischief, bubble gum

Everest ropes in Arnab Banerjee as Head of Creative-Art, Delhi

By content@exchange4media.com | Sep 08, 2011

Everest Brand Solutions has brought on board Arnab Banerjee as Head of Creative- Art for its Delhi office. Prior to joining Everest, Banerjee was creative consultant with August Communications. He shall be reporting to Rahul Jauhari, NCD, Everest Brand Solutions.

Wrigley amplifies its marketing mantra this IPL season

By content@exchange4media.com | Apr 17, 2010

Continuing its association with sports, Wrigley has made its presence felt through Indian cricket second year in a row with its association with IPL teams. With this alliance, Wrigley’s leading brands – Orbit sugar-free chewing gum and Boomer bubble gum – are engaging consumers in two interactive consumer campaigns for each of the brands.

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