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Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

By content@exchange4media.com | Jan 11, 2017

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

Yahoo extends deadline as suitors line up

By content@exchange4media.com | Apr 13, 2016

With the deadline for submitting bids having been extended by another week, to April 18, 2016, analysts are expecting more big names to consider making a move for Yahoo’s assets. The Wall Street Journal reports that as many as 40 suitors are expected to take part in the bidding

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni

By content@exchange4media.com | Jan 28, 2016

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes Prasanna Kulkarni, Head, Creative-Digital, Cheil India.

Microsoft focuses on mobiles, ad tech to drive restructuring

By Ankur.singh@exchange4media.com | Jul 20, 2015

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Microsoft focuses on mobiles, ad tech to drive restructuring

By Ankur.singh@exchange4media.com | Jul 20, 2015

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Why is Microsoft exiting online display advertising?

By abhinn@exchange4media.com | Jul 10, 2015

Microsoft’s announcement that AOL would be handling sales responsibilities for all its online display advertising in 9 countries, has led to rumours that Microsoft plans to completely exit the display ad market. We take a look at the reasons why this could happen

AOL to handle sales for Microsoft display ads in 9 markets

By content@exchange4media.com | Jul 09, 2015

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

Trendspotting: Is Yahoo set to change search engine landscape?

By Ankur.singh@exchange4media.com | Jul 06, 2015

Yahoo has been running small tests with a variety of partners including Google and similar search providers. Until recently, Yahoo depended on Microsoft's Bing for its search results. However, Yahoo has renegotiated the deal, and has opened up the possibility to try other search partners

Samsung & Apple are successful because they caged Brand Parrot more than the Price Pigeon: Tushar Kansal

By content@exchange4media.com | Mar 27, 2015

Kansal, Founder, COO of Indus B2C talks about the challenges faced by the Indian dotcom sector, the growth trajectory of Indian entrepreneurs and the focus of his own e-commerce ventures

Samsung & Apple are successful because they caged Brand Parrot more than the Price Pigeon: Tushar Kansal

By content@exchange4media.com | Mar 27, 2015

Kansal, Founder, COO of Indus B2C talks about the challenges faced by the Indian dotcom sector, the growth trajectory of Indian entrepreneurs and the focus of his own e-commerce ventures

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