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Exclusive original content is the code to crack SVOD's sustainability

By madhuwanti@exchange4media.com | Apr 26, 2017

Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability

Kinetic WW launches Aviator to grab Rs 900 cr aviation advertising market

By content@exchange4media.com | Apr 21, 2017

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

Laqshya Media Group signs on cricketer Suresh Raina as its first talent

By content@exchange4media.com | Apr 13, 2017

This is an exclusive multi-year mandate for the group, effective this fiscal year

Indian digital content creators relatively unaffected following YouTube fiasco: Experts

By abhinn@exchange4media.com | Apr 12, 2017

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Mullen Lintas Mumbai creates inaugural brand campaign for MTV BEATS

By content@exchange4media.com | Mar 25, 2017

The tagline 'Blood mein hai beat' draws from India's obsession with Bollywood music, reinforcing the belief that music is part of every Indian's DNA, says Ferzad Palia, Head, Youth and English Entertainment, Viacom18

Suresh Vaidyanathan moves from Twitter India to MobiKwik

By ruhail.amin@exchange4media.com | Mar 14, 2017

As Director - Corporate Communications at MobiKwik, Vaidyanathan will be responsible for external communications and government relations

OMA Emirates acquires Indian mobile payment solutions company MobiSwipe

By content@exchange4media.com | Feb 14, 2017

The first acquisition in India by the UAE payments solutions provider associated with the merchant business for over 15 years supports its strategic global business expansion plans

Nestle India is now upping its innovation game to gain leadership

By madhuwanti@exchange4media.com | Feb 13, 2017

Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?

Navika Kumar elevated as Managing Editor - Politics at TIMES NOW

By content@exchange4media.com | Feb 07, 2017

Based in Delhi, she will directly report to Rahul Shivshankar, Chief Editor of the channel

Arun Jaitley’s first exclusive interview post Union Budget 2017 came out in strong support of rewarding the honest common man, and rural and infrastructure policies

By content@exchange4media.com | Feb 06, 2017

In his first interview about the Union Budget 2017, Finance Minister spoke exclusively to Times Now’s Rahul Shivshankar and Navika Kumar, where he emphasised on the objectives of the Union Budget.