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Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By content@exchange4media.com | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Baahubali and ISRO honoured at TIMES NOW ICICI Bank NRI of the Year Awards 2017

By content@exchange4media.com | Jul 13, 2017

The awards are instituted to salute the spirit of the Global Indian

ITW Consulting bags title and in-stadia advertising rights of India Tour of Sri Lanka 2017

By content@exchange4media.com | Jul 12, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during Sri Lanka v/s Zimbabwe and Sri Lanka v/s India series

Udaya TV to air new fiction show, KAVERI

By content@exchange4media.com | Jun 20, 2017

KAVERI starts from June 26th (Mon–Fri) at 8 pm only on Udaya TV

Imagica pairs up with UNICEF Super Dads campaign this Father’s Day

By content@exchange4media.com | Jun 18, 2017

The initiative hopes to underscore the critical role of a father in the development of a child’s brain and his/her nurturing

Kinetic WW appointed OOH agency for Star Plus, Star Sports

By content@exchange4media.com | Jun 13, 2017

Kinetic Worldwide has won the OOH advertising mandate for Star Plus, the entire Star Sports bouquet as well as corporate business of Star Group

PriceMap awards PR mandate to GreenCheese

By content@exchange4media.com | Jun 13, 2017

GreenCheese will focus on raising awareness and brand recognition within the business, trade, and consumer media outlets, as well as attracting brands and other potential partners

Debunking the myth of digital being a cheap medium for video content

By madhuwanti@exchange4media.com | Jun 09, 2017

With rising content costs going up to a crore for an eight-episode series, digital is no longer considered a cheap medium for content and OTT platforms

We are committed to cricket for the time being: Will Yang, OPPO

By abhinn@exchange4media.com | Jun 06, 2017

OPPO is said to invest upto Rs. 2,190 crore in cricket for the next four years. We interviewed Will Yang, Brand Director of OPPO India, about their future plans for India

Kohli and Dhoni amongst four Indian cricketers on ESPN World Fame 100

By content@exchange4media.com | May 31, 2017

The list released by ESPN on Tuesday evening devised a formula that combines endorsements with social media following and Internet search popularity to create the ESPN World Fame 100 rankings

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