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e4mrecap: The week that was

By content@exchange4media.com | Sep 16, 2017

We list a few important stories that you may have missed in the week gone by

ASCI board elects Abanti Sankaranarayanan as the new Chairman

By content@exchange4media.com | Sep 15, 2017

Sankaranarayanan was unanimously elected to this new post at a meeting held on Thursday

Ensuring compliance from small, unknown players is a challenge: Abanti Sankaranarayanan, ASCI Chairperson

By content@exchange4media.com | Sep 15, 2017

exchange4media caught up with the new chairperson of the Advertising Standards Council of India on the sidelines of the 31st ASCI Annual General Meeting

Suo-moto action led to 65% increase in ads under ASCI scanner

By content@exchange4media.com | Sep 15, 2017

The Advertising Standards Council of India (ASCI) deliberated on 2,300 advertisements in 2016-2017

Abanti Sankaranarayanan expected to be new Chairman of ASCI

By content@exchange4media.com | Sep 14, 2017

She would be taking over from current ASCI Chairman, Srinivasan K. Swamy, chairman and managing director, RK Swamy BBDO

Top five ads going viral this season

By guestcolumn@exchange4media.com | Sep 12, 2017

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Times Now, Coca-Cola India, Rasna ads failed to follow ASCI guidelines in June 2017

By content@exchange4media.com | Sep 09, 2017

In June 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements

Akshay Kumar-HUL ask users to choose #SahiAyurved in new ad

By guestcolumn@exchange4media.com | Sep 07, 2017

The ad features Akshay Kumar, the brand ambassador for Lever Ayush

ASCI upholds complaints against 117 out of 154 advertisements

By content@exchange4media.com | Aug 01, 2017

Majority of the 117 ads belong to healthcare, education, personal care, telecommunication, food & beverages and e-commerce categories

Bharat Kapadia joins BrandAd Emedia Solutions Board

By content@exchange4media.com | Jul 28, 2017

Kapadia brings in his rich experience of holding senior level positions with various media houses like Lokmat, Jagran 18, Divya Bhaskar group, and Chitralekha