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Isobar & AMNET launch programmatic radio in India

By content@exchange4media.com | Jul 08, 2016

In order to execute the first ever digital radio, Isobar and AMNET partnered with digital audio companies, Triton Digital and AdsWizz by integrating data with Appnexus

Vikram Sakhuja is a friend and we wish him well: Dominic Proctor

By priyanka.mehra@exchange4media.com | Aug 27, 2015

"Madison has a fine heritage and clearly needs to re-engineer for the future. I guess that's why they have taken him on," says Proctor, President, GroupM Global

Microsoft focuses on mobiles, ad tech to drive restructuring

By Ankur.singh@exchange4media.com | Jul 20, 2015

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Microsoft focuses on mobiles, ad tech to drive restructuring

By Ankur.singh@exchange4media.com | Jul 20, 2015

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

AOL to handle sales for Microsoft display ads in 9 markets

By content@exchange4media.com | Jul 09, 2015

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

Razorfish Global appoints Samih Fadli as Chief Intelligence Officer

By content@exchange4media.com | May 21, 2015

Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organisation's competitive advantage in Marketing Intelligence and Data Sciences

Andbeyond.media launches on-demand native ad marketplace

By content@exchange4media.com | Mar 19, 2015

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

WPP records revenue growth of 4.6%, with like-for-like growth of 8.2% in 2014 preliminary results

By content@exchange4media.com | Mar 10, 2015

Reported billings stand at £46.186 billion, up 6.8% in constant currency driven by a strong leadership position in net new business league tables

Ozone Media ties up with The Media Trust to provide malware protection

By content@exchange4media.com | Feb 10, 2015

The partnership enables Ozone Media to protect publishers and ad-supported websites from serving ad tags infected with malware

WPP, Xaxis and AppNexus announce strategic transaction

By content@exchange4media.com | Sep 23, 2014

The deal will see AppNexus acquire the Open AdStream ad serving platform Xaxis, the programmatic arm of WPP. WPP will also increase its investment in AppNexus by $25 million