`

Tag Search

Search
Search Result
 

Outbrain Expands Programmatic Access on the AppNexus Marketplace

By content@exchange4media.com | May 29, 2017

Outbrain’s premium native placements now available to programmatic buying through AppNexus

Guest Column: Unraveling Header Bidding, Programmatic's Top Trend for 2017: Dharika Merchant, AndBeyond.Media

By guestcolumn@exchange4media.com | May 04, 2017

Header bidding is an improved way for publishers to hold auctions, enabling advertisers to vie for premium publisher inventory – both reserved, and unreserved

Digital advertising investment will surpass that of TV's in five more countries: Interaction 2017 report by GroupM

By content@exchange4media.com | May 03, 2017

The report offers in-depth insights underpinning digital advertising growth forecasts in 46 markets

Brooke Bond Red Label India, Destination Canada and Philips China win Golds at Warc Media Awards

By content@exchange4media.com | Jan 31, 2017

The jury, a 10-strong international panel chaired by Sital Banerjee, Philip's Global Head of Media, have awarded three Golds, three Silvers and one Bronze in the Best Use of Data category, which recognises the role of data in an effective communications strategy.

Isobar & AMNET launch programmatic radio in India

By content@exchange4media.com | Jul 08, 2016

In order to execute the first ever digital radio, Isobar and AMNET partnered with digital audio companies, Triton Digital and AdsWizz by integrating data with Appnexus

Vikram Sakhuja is a friend and we wish him well: Dominic Proctor

By priyanka.mehra@exchange4media.com | Aug 27, 2015

"Madison has a fine heritage and clearly needs to re-engineer for the future. I guess that's why they have taken him on," says Proctor, President, GroupM Global

Microsoft focuses on mobiles, ad tech to drive restructuring

By Ankur.singh@exchange4media.com | Jul 20, 2015

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Microsoft focuses on mobiles, ad tech to drive restructuring

By Ankur.singh@exchange4media.com | Jul 20, 2015

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

AOL to handle sales for Microsoft display ads in 9 markets

By content@exchange4media.com | Jul 09, 2015

As part of the deal, all AOL properties will now be powered by Bing search for a period of 10 years, breaking their longstanding partnership with Google. In addition, Microsoft has also expanded its partnership with ad network AppNexus

Razorfish Global appoints Samih Fadli as Chief Intelligence Officer

By content@exchange4media.com | May 21, 2015

Fadli will lead Razorfish Global's Data Intelligence Practice and rapidly expand the organisation's competitive advantage in Marketing Intelligence and Data Sciences

12

JOBS & CAREER