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Guest Column: The 6 critical dimensions of Digital Advertising: Malik Gilani, Esar Media and Advertising

By guestcolumn@exchange4media.com | Sep 20, 2017

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

Shift from e-commerce to m-commerce accelerating in India

By ruhail.amin@exchange4media.com | Sep 20, 2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Social Street Sweeps Creative Awards at The Ad Club Bangalore's Big Bang Awards 2017

By content@exchange4media.com | Sep 20, 2017

At the 22nd edition of Ad Club Bangalore’s annual Big Bang Awards Social Street, Mindshare and Maxus bagged Creative Agency of the Year, Media and Digital Agencies of the year, respectively

Average online sales increase by 140% pre-Diwali: Criteo Survey

By content@exchange4media.com | Sep 19, 2017

Up to 66% increase in share of mobile sales was seen during the season

Google launches mobile payment app, Tez, for India

By content@exchange4media.com | Sep 19, 2017

Launch partners for Tez include PVR Cinemas and redBus, who will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in the coming weeks

Guest Column: Chatbots and AI are rising as financial assistants

By guestcolumn@exchange4media.com | Sep 19, 2017

In the banking and healthcare sectors, the average time saved per chatbot inquiry compared to call centres is over four minutes and an expected $8 billion in cost saved by 2022

CLA's Baaash Digital appoints Ankush Sohoni as COO

By content@exchange4media.com | Sep 18, 2017

Creativeland Asia Group launched Baaash Digital on June 1 this year to create and establish a dynamic ecosystem for the evolving everyday content needs of brands

VOOT bags IBC2017 Innovation Award for content distribution

By content@exchange4media.com | Sep 18, 2017

The digital streaming platform was the only online video service that was shortlisted for the awards, along with other leading organisations, amongst 190 plus entries from around the world

Agencies that are well-embedded in the digital system are poised to grow: Saurabh Kumar, Director - Envigo Digital

By guestcolumn@exchange4media.com | Sep 15, 2017

A chat with Saurabh Kumar, Director - Envigo Digital on trends across the digital marketing sector and the new age tools for better ROI.

ASCI board elects Abanti Sankaranarayanan as the new Chairman

By content@exchange4media.com | Sep 15, 2017

Sankaranarayanan was unanimously elected to this new post at a meeting held on Thursday

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