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Maxus co-creates innovative radio campaign for Sonata's safety watch

By content@exchange4media.com | Jan 06, 2017

The third leg of the all-new outdoor campaign will have an all-woman crew

Digital entertainment startup, Pocket Aces, raises USD 3 million

By content@exchange4media.com | Dec 15, 2016

Investors include Sequoia Capital, North Base Media, Kunal Shah and Sandeep Tandon of FreeCharge, former Infosys CFO and Member of Board- TV Mohandas Pai, 3one4 Capital and Axilor Ventures

UrbanClap to launch of its maiden TVC in association with Publicis Ambience

By content@exchange4media.com | Sep 10, 2016

A part of its marketing strategy, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country

A step towards transparency: Digitally native websites appoint Public Editor

By saif.khan@exchange4media.com | Sep 02, 2016

While much of the mainstream media ranks low on accountability, digitally native websites The Wire and Scroll have tried to initiate a new tradition by appointing a Public Editor who will work towards addressing the concerns of the readers

Kashmiri media blackens out threats issued to scooty-riding girls

By saif.khan@exchange4media.com | Aug 02, 2016

While the story was carried by the likes of The Indian Express and The Quint, it was missing from major Kashmiri newspapers

India TV's 'Samvaad' conclave stirs national debate

By content@exchange4media.com | May 19, 2016

“Samvaad ” the mega conclave by Hindi news channel India TV instituted to take stock of the Modi Government’s first two years in office, saw an enviable line-up of participants both from the ruling & the opposition benches.

IPL battles the PIL onslaught; mulls shifting overseas

By content@exchange4media.com | Apr 26, 2016

BCCI is planning to shift the IPL franchise overseas next year in the wake of the PILs being filed against the functioning of the league in the recent weeks

IPL battles the PIL onslaught; mulls shifting overseas

By content@exchange4media.com | Apr 26, 2016

BCCI is planning to shift the IPL franchise overseas next year in the wake of the PILs being filed against the functioning of the league in the recent weeks

Tata Motors carries out Rs 7 crore ToI Pan India campaign

By abhinn@exchange4media.com | Apr 13, 2016

After roping in Lionel Messi as the brand ambassador, the new Virtual Reality print campaign has been done in Mumbai, Delhi and Bangalore, along with jacket ads in other cities for a massive pan-India campaign

McVitie’s establishes itself as a ‘fit habit’ in its latest campaign by DDB Mudra North

By content@exchange4media.com | Jan 16, 2016

McVitie’s has announced the launch of the latest campaign for its new McVitie’s Range of biscuits – Digestives and Whole Wheat Marie starring Kajol Devgn

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