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21n78e Creative Labs wins creative and media mandate for Metropolis Healthcare

By content@exchange4media.com | Jan 20, 2017

The mandate for 21N78E includes conceptualizing touch-point agnostic campaigns and media across multiple markets. Beyond an extensive Pan-India network, Metropolis Healthcare has a good presence in South Asia, Middle East and Africa

DB Corp's ad revenues up by 11% YOY; digital business revenue grows 26% to Rs. 425 million

By content@exchange4media.com | Jan 20, 2017

“The resilience of our business model and strength of our operating strategy has been brought to the fore by our performance in Q3,” says Sudhir Agarwal, Managing Director, DB Corp.

Despite policy hurdles, global retailers see India as one of their key markets: Deloitte global report

By content@exchange4media.com | Jan 20, 2017

Top 250 global retailers generated USD 4.31 trillion in revenue in FY 2015, as per report; Indian retail market young and promising, claims consulting firm

Indigo iStrat wins digital mandate for Indepay Networks

By content@exchange4media.com | Jan 20, 2017

As part of the mandate, the agency will handle Indepay’s Brand Communication, Social Media and Digital Media planning for India and other global markets

Simplified taxation, incubation centres, tax sops: Startups' wishlist for Union Budget 2017

By content@exchange4media.com | Jan 20, 2017

Indian start-ups share their wishlist for the upcoming budget

ABP News unveils new logo

By content@exchange4media.com | Jan 19, 2017

The colours reinforce ABP News’ commitment to a fair, unbiased and open culture

Alapatt Diamonds signs MAA Communications as digital partner

By content@exchange4media.com | Jan 19, 2017

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By content@exchange4media.com | Jan 19, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By content@exchange4media.com | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By guestcolumn@exchange4media.com | Jan 19, 2017

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

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