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The industry needs metrics that are trusted, transparent and easily verified: Babak Pahlavan, Google

By content@exchange4media.com | Mar 02, 2017

Babak Pahlavan, Senior Director of Product Management, Analytics Solutions and Measurement, Google, on building trust and increasing transparency with MRC-accredited measurement

Pegasystems appoints Tom Libretto as Chief Marketing Officer

By content@exchange4media.com | Aug 23, 2016

Libretto has more than 20 years of marketing leadership experience in global technology organizations including Lotus, IBM, Nokia, and most recently as Managing Director, Global Head of digital experience at JPMorgan Chase (JPMC)

How susceptible are Indian brands to digital fraud?

By abhinn@exchange4media.com | Dec 21, 2015

Recent studies by industry bodies have brought to light the high prevalence of fraud in online advertising. As a developing digital ad market, are Indian brands susceptible to such activities?

Who deserves to be IMPACT Person of the Year?

By content@exchange4media.com | Nov 16, 2015

Last week, we announced the nominees for the IMPACT Person of the Year, 2015 award. Here’s taking a look at why each one of the nominees deserves to win the award, to be presented in Mumbai on December 16

Mother London makes 8 key appointments in their global creative team

By content@exchange4media.com | Nov 07, 2015

The new hires, from as far afield as South Africa, have worked on the leading creative agency’s most well-known recent campaigns, continuing to uphold Mother’s strong reputation for creative excellence that has been built over the past two decades

ASCI upholds complaints against 74 out of 110 advertisements

By content@exchange4media.com | Oct 27, 2015

Out these, 28 belonged to the Personal and Healthcare category, 25 in the Education category and 21 from other categories

Ana and Hermeti Balarin take charge as ECDs at Mother London

By content@exchange4media.com | Jun 06, 2015

They will join the London management team, working alongside Managing Director Sara Tate and Joint Heads of Strategy Chris Gallery & Katie Mackay

Are non-cricket sports properties the way forward in 2015?

By guestcolumn@exchange4media.com | Jan 07, 2015

Broadcasters have made huge investments in the sports of Kabaddi, Football, Badminton, Hockey, Tennis, and Basketball. Will sports other than cricket finally get their day in the sun?

Mitsuyuki Nakamura is Jury President, Media Lotus & Branded Content & Entertainment Lotus at ADFEST

By content@exchange4media.com | Dec 18, 2014

Nakamura was recently appointed President of Dentsu Media, South East Asia

Repucom study predicts International Premier Tennis League to boost tennis in India

By content@exchange4media.com | Nov 29, 2014

Repucom's SportsDNA study reveals that 11 per cent of people interviewed aged 16-69 in urban areas of India this year, stated that they were interested in tennis

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