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Any dessert choice is a competitor for me: Chaitanya Rele, VP, Head of Marketing, Havmor Ice Cream

By guestcolumn@exchange4media.com | Jul 24, 2017

Rele can't stress enough on the difference between frozen desserts and ice-cream..

Patanjali is among India's Most Influential Brands: Ipsos study

By content@exchange4media.com | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

Pitch Top 50 Brands for 2017 announced

By content@exchange4media.com | Jul 07, 2017

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable

Pitch Top 50 Brands: Jury's decision is out

By content@exchange4media.com | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Amul believes in the power of sports: R S Sodhi, MD, Amul, on sponsoring New Zealand team in upcoming ICC Champions Trophy

By anurag.singh@exchange4media.com | May 22, 2017

R S Sodhi, Amul’s MD, talks about the brand’s various sponsorship deals and allegiance with sports

Kumkum Bhagya maintains lead overall, Naagin recaptures urban market @ BARC Top 10 Shows in Week 18

By content@exchange4media.com | May 15, 2017

While 'Kumkum Bhagya' continued to become the most watched show overall, 'Naagin' and 'Baalveer' topped the urban and rural markets, respectively

Kumkum Bhagya dethrones Naagin to lead overall and urban market@ BARC Top 10 Shows Week 17

By content@exchange4media.com | May 09, 2017

While Kumkum Bhagya fetched 11.1 million and 6.4 millions impressions to become the most watched show in the collective and urban market, Baalveer topped the rural market

Naagin retains lead in overall & urban market, Jamai Raja tops rural market @ BARC's Top 10 Shows Week 16

By content@exchange4media.com | Apr 28, 2017

‘Kumkum Bhagya’ on Zee TV moves to second spot in the urban market and slips to ninth spot in the rural market

Colors’ 'Naagin' retains top spot collectively and in urban markets @ BARC's Top 10 Shows Week 15

By content@exchange4media.com | Apr 25, 2017

BARC India’s Week 15 (April 8–14, 2017) Top 10 Shows, again, saw the second season of ‘Naagin’ leading collectively and in urban and rural markets

ASCI upholds complaints against ads by Nivea India, Hindustan Unilever, Apple India, Coca-Cola India, and more

By content@exchange4media.com | Apr 19, 2017

ASCI's Consumer Complaints Council upheld complaints against 143 out of 191 advertisements