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BBH wins creative mandate of Smartron

By content@exchange4media.com | Sep 20, 2017

The agency’s Delhi office will be responsible for the execution of all integrated creative strategy for the brand across media

Rajat Sharma elected as the President of News Broadcasters Association

By content@exchange4media.com | Sep 20, 2017

The position of President had been lying vacant since end of July 2017 after Ashish Bagga resigned as the Group CEO of India Today Group

Shift from e-commerce to m-commerce accelerating in India

By ruhail.amin@exchange4media.com | Sep 20, 2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

Voot-Vodafone's "Stupid Man Smart Phone" set to be India's first Digital Survival Series

By content@exchange4media.com | Sep 20, 2017

The show, powered by Motorola, to go live on VOOT on September 20, 2017

Living Foodz HD to bring premium viewing experience this September

By content@exchange4media.com | Sep 19, 2017

Living Foodz HD will captivate viewers with its range of international shows that integrate the best of lifestyle, food and travel in innovative formats

Star Bharat unveils 'Burn your Fears' brand campaign

By content@exchange4media.com | Sep 19, 2017

The channel reiterates its philosophy ‘Bhula de darr, kuch alag kar’ with a star-studded brand campaign

Akila Urankar to streamline INS, improve relationship with ad agencies, govt

By guestcolumn@exchange4media.com | Sep 18, 2017

Urankar has been elected as the President of The Indian Newspaper Society (INS) for the year 2017-18

Our customers are our celebrities: Subramanya Sharma, Cleartrip

By madhuwanti@exchange4media.com | Sep 18, 2017

Subramanya Sharma, CMO and Head of Products, Cleartrip, talks about the company’s expansion strategy, how its last campaign fared and why it doesn’t believe in celebrity engagement

Living Foodz launches an offbeat travel show with Rocky & Mayur

By content@exchange4media.com | Sep 15, 2017

Rocky C Mayur’s Offbeat Australia’, which will air on Living Foodz, starting September

Birla Gold Cement appoints BBH as its creative agency

By content@exchange4media.com | Sep 14, 2017

Releases latest film with the Patna Pirates